Global Marketing Manager, Industrial Coatings

LSI Corporation

2d

About The Position

The Global Marketing Manager will lead the development and execution of marketing strategy for Arxada’s Industrial Coatings business. The role translates market intelligence and customer insight into growth strategies, strengthens customer engagement, and connects customer needs with portfolio development and commercial execution. Working across global and regional teams, the manager supports profitable growth and market expansion in the industrial coatings market.

The position covers applications including Oil & Gas, petrochemicals, high-temperature coatings, corrosion under insulation, and functional coatings. The role is available in multiple locations globally, with a hybrid or remote working model. Travel of up to 25% is expected.

Requirements

• Bachelor’s degree in Chemistry, Chemical Engineering, Marketing, Business, or a related field.
• At least 10 years of experience in industrial coatings, specialty chemicals, or related markets, including progressive responsibility in marketing, product management, or commercial leadership.
• Strong understanding of industrial coatings technologies, specifications, applications, and customer requirements.
• Demonstrated success developing market strategies, product positioning, value propositions, and go-to-market plans.
• Strong analytical capabilities and ability to turn market and customer insights into business-growth opportunities.
• Excellent communication, influencing, and stakeholder-management skills.
• Experience working across matrixed and cross-functional organizations.
• Fluent English.
• Willingness to travel up to 25%.

Nice To Haves

• MBA.
• Established network within the industrial coatings value chain.

Responsibilities

• Develop and execute the marketing strategy for Arxada’s Industrial Coatings business to support profitable growth and market expansion.
• Lead market segmentation, customer-needs analysis, and value-proposition development across relevant industrial coatings applications.
• Identify emerging trends, customer challenges, competitive dynamics, and growth opportunities, and translate insights into strategic priorities.
• Partner with Product Management, R&D, Technical Service, Commercial, and Supply Chain teams to shape innovation roadmaps aligned with market needs.
• Develop differentiated positioning, messaging, and go-to-market strategies, including integrated campaigns and product-launch initiatives.
• Equip regional sales teams and Key Account Managers with commercial tools, training, and marketing programs to accelerate opportunity development.
• Strengthen customer and industry engagement through conferences, technical seminars, webinars, thought-leadership initiatives, and relationships across the industrial coatings value chain.
• Monitor competitive activity, market-share trends, and segment performance, and provide recommendations on portfolio investments, pricing, and growth priorities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager