Global Marketing Manager – Clinical Assays

Becton Dickinson Medical Devices•San Diego, CA

3d•Onsite

About The Position

The Global Marketing Manager – Clinical Assays is responsible for leading global product marketing strategy and downstream commercial execution for a portfolio of regulated in vitro diagnostic (IVD) kits and RUO kits. This role owns global positioning, messaging, launch excellence, market development, and lifecycle marketing to ensure successful adoption and growth across different regions. Reporting to Associate Director of Product Marketing, this highly cross‑functional role partners closely with Product Management, Regulatory Affairs, Medical Affairs, Regional Marketing, Sales, and MarCom to translate product intent and clinical value into compelling and differentiated go‑to‑market strategies.

Requirements

Bachelor’s degree required
At least 5 years of experience in product marketing or commercial marketing within diagnostics, IVD, or medical devices
Demonstrated experience marketing regulated IVD or clinical diagnostic products in a global environment
Strong understanding of clinical lab workflows, customer buying processes, and diagnostic adoption drivers
Proven track record of leading global launches and downstream commercialization initiatives.
Experience working with regulatory, medical, and quality teams
Excellent communication, storytelling, and presentation skills for both commercial and scientific audiences
Strong analytical mindset with ability to translate data and insights into actionable marketing strategies.
Demonstrated ability to operate effectively in complex, matrixed, global organizations.
Willingness to travel domestically and internationally (30%+), and to engage in meetings outside standard business hours to support global time zones

Nice To Haves

MBA or advanced degree in Life Sciences, Business, or Marketing
Bi-lingual (Spanish and English)
Experience translating clinical, outcomes, or health‑economic evidence into customer‑relevant value stories; HEOR or cost‑savings modeling experience
Oncology/hematology diagnostics experience
Experience in clinical flow cytometry

Responsibilities

Lead global product marketing strategy for assigned clinical assay portfolios, including positioning, segmentation, target customer profiles, and differentiated value propositions across clinical settings.
Develop and own compliant global messaging frameworks that articulate clinical value, workflow impact, competitive differentiation, and economic benefits.
Serve as the global marketing subject matter expert for assigned assays, ensuring consistency of positioning and messaging across regions.
Lead global go‑to‑market planning for new IVD kit launches in close partnership with Product Management, Regulatory, Medical Affairs, and regional teams.
Develop and execute comprehensive launch plans, ensuring readiness of all downstream marketing, sales enablement, and promotional assets aligned with regulatory approvals and intended use.
Own post-launch marketing strategy, including adoption acceleration and messaging optimization as well as monitoring market performance, adoption trends, and competitive activity to inform ongoing marketing actions.
Drive global market development initiatives to accelerate adoption, including identification of priority segments, use cases, and barriers to adoption across regions.
Partner with regional marketing and sales teams to translate global strategies into effective local execution, tailored to healthcare systems and reimbursement environments.
Develop scalable global training programs and toolkits to enable regional teams and key accounts with strong clinical, competitive, and value‑based selling capabilities.
Support strategic customer engagements, key accounts, and tenders by providing clear, compliant, evidence‑based value stories and enablement tools.
Lead development of marketing claims and value narratives in collaboration with Medical Affairs, Regulatory, and Product Management, ensuring accuracy and compliance.
Translate clinical evidence, guidelines relevance, and health‑economic outcomes into clear, market‑relevant messaging for commercial use.
Support KOL engagement, guideline awareness, and scientific education initiatives from a marketing perspective.
Enable regional teams with approved HEOR‑based and outcomes‑focused messaging to support value‑based customer conversations as evidence matures.