Global Sr. Marketing Manager

iHerb • Irvine, CA

4d

About The Position

We are seeking a strategic and execution-driven Senior Marketing Manager to lead the development and orchestration of our annual marketing calendar within a fast-growing health and wellness e-commerce environment. This role will be responsible for translating business priorities into integrated, customer-centric campaigns that drive engagement, conversion, and long-term loyalty. You will partner closely with merchandising, global channel teams, and regional marketing teams to bring key health and wellness initiatives to life - ensuring seamless execution across all digital touchpoints. The ideal candidate is highly collaborative, detail-oriented, and an exceptional communicator who can navigate complexity and align diverse stakeholders.

Requirements

• 10+ years of experience in marketing, preferably within health & wellness e-commerce with a strong focus on campaign planning, integrated marketing, or program management
• Strong experience managing integrated, multi-channel marketing campaigns in a fast-paced digital environment
• Proven ability to partner cross-functionally with merchandising, product, and regional teams
• Deep understanding of e-commerce marketing levers, including promotions, lifecycle marketing, and digital channels
• Exceptional communication and stakeholder management skills, with the ability to influence and align teams globally
• Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously
• Data-driven mindset with experience using performance metrics to inform decisions
• Familiarity with regulatory considerations in health and wellness marketing (e.g., claims, compliance) is a plus
• High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
• Bachelor’s degree in Marketing, Business, Communications, or a related field required

Nice To Haves

• MBA or advanced degree is a plus, but not required

Responsibilities

• Own and manage the annual marketing calendar, aligning with key health and wellness moments, product launches, seasonal campaigns, and promotional events
• Partner with merchandising teams to identify category priorities (e.g., supplements, beauty, sports nutrition, wellness essentials) and translate them into compelling marketing plans
• Collaborate with global channel teams (e.g., paid media, CRM/email, social, affiliates, on-site) and regional marketing teams to ensure cohesive campaign execution
• Lead integrated campaign planning and execution across all digital channels, ensuring consistency in messaging and a seamless customer experience
• Act as the central point of coordination across cross-functional teams, managing timelines, dependencies, and deliverables to ensure flawless execution
• Partner with Business Intelligence to monitor and analyze campaign performance, using data and insights to optimize future marketing initiatives
• Ensure marketing initiatives are aligned with brand standards, regulatory considerations, and customer trust expectations within the health and wellness space
• Identify opportunities to improve processes, enhance cross-team collaboration, and scale marketing operations effectively

Benefits

• medical
• dental
• vision
• basic life insurance
• 401(k) plan
• Time Off
• Paid Sick Leave
• paid holidays
• Restricted Stock Units
• annual bonuses

What This Job Offers

• Job Type: Full-time
• Career Level: Senior