Global Head of Brand & Advertising, Senior Vice President

State Street•Boston, MA

3d•$225,000 - $337,500

About The Position

State Street is seeking a Global Head of Brand and Advertising to combine commercial acumen with storytelling and lead its brand strategists, media planners, creative studio, marketing professionals, creative specialists, and strategic agency partners. Reporting to the EVP, Global Chief Marketing Officer, this leader will translate business strategy, market insight, and client needs into a differentiated brand platform, compelling experiences, and integrated campaigns that support awareness, engagement, and growth. The role stewards State Street’s global brand, establishing a consistent enterprise approach across businesses, regions, channels, and client and employee touchpoints. The leader will set the function’s vision, operating model, and priorities; develop its global organization and capabilities; and oversee brand strategy and governance, creative and brand experiences, advertising and media, agency relationships, sponsorships and events, measurement, budgets, and operational performance.

Requirements

15+ years of senior leadership experience spanning brand strategy, creative, advertising, integrated marketing, sponsorships, events, and/or communications.
Proven track record building and scaling global brands within large, complex, matrixed organizations.
Deep expertise in brand strategy, creative development, advertising, media investment, and agency leadership, including command of audience insight and brand health measurement.
Experience building modern creative capabilities, including video, interactive, multimedia, content production, and enterprise storytelling, with fluency in how AI is changing creative production.
Demonstrated success connecting brand investment to measurable business, client, and marketing outcomes, including analytical rigor in paid media performance.
Strong commercial orientation, using customer insight, analytics, and market intelligence to guide decisions and investment priorities.
Exceptional executive presence, communication, and stakeholder management skills, with the ability to influence at the most senior levels.
Passion for storytelling and a track record of inspiring teams to produce ambitious, disciplined work.
Experienced people leader with a track record of building high-performing, diverse, and collaborative global teams spanning brand strategists, media planners, and creative talent.
Ability to manage projects across multiple stakeholders, timelines, and deliverables, connect insights to larger strategy, and maintain an execution-oriented mindset.
Hands-on leadership, with the ability to set strategy and support execution.
Ability to develop innovative ways to communicate effectively with a new generation of leaders and employees.

Nice To Haves

Institutional financial services experience.

Responsibilities

Define and govern State Street’s global brand strategy, including positioning, brand architecture, messaging, visual identity, and standards.
Establish a differentiated enterprise narrative connecting State Street’s strategy, capabilities, and client value across businesses and markets.
Own brand and advertising strategy for core businesses, balancing distinctive business presences with a coherent enterprise brand.
Guide audience insight and brand health measurement, using market intelligence, customer insights, and research to strengthen brand relevance, differentiation, and business impact.
Advise senior leaders on brand strategy, reputation, and market positioning.
Lead the Brand & Creative function and establish a consistent brand expression across channels, audiences, and experiences.
Build and modernize the creative studio, including capabilities in interactive formats, video production, and AI-enabled creative tools.
Develop distinctive creative platforms and brand experiences that connect strategy to business objectives and encourage creative thinking beyond conventional financial services advertising.
Foster creativity, innovation, and ambition while maintaining brand governance and quality standards.
Develop and oversee advertising and media strategy in support of enterprise and business growth objectives.
Improve paid media planning, targeting, analytics, and optimization to increase the effectiveness of media investment.
Lead brand and media agency partners and establish partnerships, governance, performance expectations, and accountability across creative, media, research, experiential, and production partners.
Direct integrated campaigns to increase awareness, consideration, engagement, and differentiation among institutional decision-makers and individual investors.
Partner across Marketing and Communications to deliver a cohesive market presence and maximize return on brand investment.
Help manage brand experience and strategy for events, ensuring they express the brand effectively.
Lead a unified global sponsorship and events strategy that strengthens client relationships, industry engagement, and brand visibility.
Establish a One State Street approach across signature events, strategic partnerships, and executive engagement platforms.
Set governance and investment frameworks to prioritize sponsorship and event opportunities and measure business impact.
Set the function’s vision, operating model, and strategic priorities, aligning teams, resources, and investment to enterprise goals.
Build and lead a high-performing global organization and develop future leaders and critical capabilities.
Partner with Marketing Technology, Operations, and Measurement teams to define success metrics and demonstrate brand contribution to business results.
Manage budgets, agencies, and suppliers with financial discipline and operational rigor.
Drive continuous improvement in the function’s ways of working, capabilities, and organizational effectiveness.

Benefits

401(k) retirement savings plan with company match
Basic life insurance, medical insurance, dental insurance, vision insurance, long-term disability, and optional additional coverage
Paid time off, including vacation, sick leave, short-term disability, and leave for family care responsibilities
Employee Assistance Program
Incentive compensation, including eligibility for annual performance-based awards, subject to stated exclusions
Eligibility for certain tax-advantaged savings plans
Inclusive development opportunities
Flexible work-life support
Paid volunteer days
Employee networks