Global Head of Brand & Advertising, Senior Vice President

State Street•Boston, MA

About The Position

State Street is seeking a Global Head of Brand and Advertising to lead its global brand strategy, advertising, creative capabilities, media investment, sponsorships, and events. The role will translate business strategy, market insight, and client needs into a differentiated brand platform, compelling experiences, and integrated campaigns that drive awareness, engagement, and growth. The leader will steward a consistent enterprise brand across businesses, regions, channels, and client and employee touchpoints, while tailoring brand presence to the needs and growth objectives of individual businesses. Reporting to the EVP, Global Chief Marketing Officer, the role leads a global team of marketing professionals and creative specialists, as well as strategic agency partners. It sets the function’s vision, operating model, and priorities; builds and modernizes the creative studio; oversees the agency ecosystem and media strategy; and establishes frameworks for sponsorships and events. The leader is expected to balance ambitious storytelling and innovation with disciplined governance, quality standards, financial rigor, and measurable business impact.

Requirements

15+ years of senior leadership experience spanning brand strategy, creative, advertising, integrated marketing, sponsorships, events, and/or communications.
Proven track record building and scaling global brands within large, complex, matrixed organizations.
Deep expertise in brand strategy, creative development, advertising, media investment, and agency leadership, including command of audience insight and brand health measurement.
Experience building modern creative capabilities, including video, interactive, multimedia, content production, and enterprise storytelling, with fluency in how AI is changing creative production.
Demonstrated success connecting brand investment to measurable business, client, and marketing outcomes, including analytical rigor in paid media performance.
Strong commercial orientation, using customer insight, analytics, and market intelligence to guide decisions and investment priorities.
Exceptional executive presence, communication, and stakeholder management skills, with the ability to influence at the most senior levels.
Passion for storytelling and a track record of inspiring teams to produce ambitious, disciplined work.
Experience building high-performing, diverse, and collaborative global teams spanning brand strategists, media planners, and creative talent.
Ability to manage projects across multiple stakeholders, timelines, and deliverables, connecting work to broader strategy while maintaining an execution-oriented mindset.
Hands-on leadership style, with the ability to set strategy and support execution.
Ability to bring innovative ideas for communicating with a new generation of leaders and employees.

Nice To Haves

Institutional financial services experience preferred.

Responsibilities

Define and govern State Street’s global brand strategy, including positioning, brand architecture, messaging, visual identity, and standards.
Establish an enterprise narrative connecting State Street’s strategy, capabilities, and client value across businesses and markets.
Own brand and advertising strategy for core businesses, balancing distinct business presences with a coherent enterprise brand.
Lead audience insight and brand health measurement, using market intelligence, customer insights, and research to guide decisions.
Advise senior leaders on brand strategy, reputation, and market positioning.
Lead the Brand & Creative function and establish consistent brand expression across channels, audiences, and experiences.
Build and modernize the creative studio, strengthening interactive formats, video production, and the thoughtful use of AI-enabled creative tools.
Drive distinctive creative platforms and brand experiences that connect strategy to business objectives.
Foster creativity, innovation, and ambition while maintaining brand governance and quality standards.
Develop and oversee advertising and media strategy in support of enterprise and business growth objectives.
Improve paid media planning, targeting, analysis, and optimization to increase effectiveness and return on investment.
Lead agency partners and establish strategic partnerships, governance, performance expectations, and accountability across creative, media, research, experiential, and production.
Direct integrated campaigns that increase awareness, consideration, engagement, and differentiation among priority audiences.
Partner across Marketing and Communications to deliver a cohesive market presence and maximize return on brand investment.
Help manage brand experience and strategy for events, ensuring they express the brand effectively.
Lead a unified global sponsorship and events strategy that strengthens client relationships, industry engagement, and brand visibility.
Establish a One State Street approach across signature events, strategic partnerships, and executive engagement platforms.
Set governance and investment frameworks for sponsorship and event opportunities, and measure their business impact.
Set the function’s vision, operating model, and strategic priorities, aligning teams, resources, and investments with enterprise goals.
Build and lead a high-performing global organization while developing future leaders and critical capabilities.
Partner with Marketing Technology, Operations, and Measurement teams to define success metrics and demonstrate brand contribution to business results.
Manage budgets, agencies, and suppliers with financial discipline and operational rigor.
Drive continuous improvement in the function’s ways of working, capabilities, and organizational effectiveness.

Benefits

Retirement savings plan (401(k)) with company match.
Insurance coverage including basic life, medical, dental, vision, long-term disability, and optional additional coverages.
Paid time off, including vacation, sick leave, short-term disability, and leave for family care responsibilities.
Access to an Employee Assistance Program.
Eligibility for annual performance-based incentive awards, excluding certain sales roles subject to sales incentive plans.
Eligibility for certain tax-advantaged savings plans.
Inclusive development opportunities.
Flexible work-life support.
Paid volunteer days.
Employee networks.