Global Events Strategist

Intel•Folsom, CA

4d•Onsite

About The Position

Intel's Events and Experiences Team within Global Marketing and Communications is seeking an experienced Global Events Strategist to shape and advance Intel's global event portfolio and experiential strategy. The role combines event portfolio strategy, experiential marketing, competitive and market intelligence, and performance measurement to determine where and how Intel participates in industry, proprietary, partner, and customer events. The strategist works across a highly matrixed global organization to translate business priorities, audience insights, and market intelligence into differentiated event strategies and experiences with measurable outcomes. The role leads strategic event programs from concept through delivery and develops portfolio governance, intelligence, measurement, and continuous-improvement practices. It also requires proven use of AI modeling across key responsibilities to generate insights and inform event strategy and investment decisions. This role requires an on-site presence.

Requirements

Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
At least 5 years of relevant experience in marketing, experiential/event marketing, marketing program management, market research, competitive intelligence, analytics, or related disciplines.
Event marketing or experiential event experience in the high-tech industry.
Experience working across complex, matrixed organizations and leading multiple strategic initiatives simultaneously.
Proven track record using AI modeling across most key responsibility areas to generate insights and inform event strategy and investment decisions.

Nice To Haves

Master's degree in Marketing, Communications, Business Administration, or a related field, or equivalent relevant experience.
At least 8 years of relevant experience, ideally spanning experiential event marketing, event portfolio strategy, market/competitive intelligence, or marketing program management within the high-tech industry.
Experience developing global event portfolios, multi-year roadmaps, experiential strategies, and executive-level recommendations.
Experience applying analytics, KPIs, ROI measurement, research, and competitive intelligence to event strategy and investment decisions.
Experience managing external agencies, research partners, vendors, budgets, and complex global event programs.
Previous Intel experience.

Responsibilities

Evaluate the event portfolio to identify gaps, overlaps, emerging opportunities, risks, and optimization opportunities; establish planning cadences, roadmaps, dashboards, executive updates, and decision frameworks to guide portfolio management and investment decisions.
Analyze customer, partner, competitor, audience, and industry insights, including market trends, emerging technologies, and competitive event strategies, to inform event strategy and deliver actionable recommendations.
Collaborate with internal research, competitive intelligence, Business Unit, SMG, and regional teams; manage third-party research vendors and subject matter experts; and ensure intelligence-gathering activities comply with legal requirements, company policies, and ethical standards.
Lead strategic event programs from concept through delivery, overseeing briefs, budgets, timelines, agency and vendor management, resources, dependencies, onsite execution, financial reconciliation, and corrective action plans.
Define KPIs and measurement frameworks; analyze event performance, audience engagement, business impact, and ROI; and develop executive-level dashboards and reporting that translate data and research into actionable insights and investment recommendations.
Use AI modeling across portfolio optimization, market and audience intelligence, measurement and ROI, and continuous improvement to generate insights and inform event strategy and investment decisions.
Use performance results, stakeholder feedback, audience insights, and lessons learned to optimize event investments, formats, content, activations, and experiences across Intel's global portfolio.