Global Communications Insights Manager

AB InBev | Growth Group•New York, NY

8h•$165,000 - $185,000•Onsite

About The Position

The Global Communications Insights Manager plays a critical role within AB InBev's in-house agency, draftLine. This position connects media intelligence, social listening, cultural insights, and reputation measurement to deliver actionable business intelligence for Communications and Marketing teams. The role is responsible for establishing global measurement frameworks and reporting standards to ensure a consistent understanding of media and social performance, public perception, reputation, and emerging trends for both Consumer and Corporate Brands. By integrating earned media analysis, social conversation, sentiment, and public opinion signals, this role provides a holistic view of communications effectiveness and audience response. Through governance, standardization, and capability development, the role will help scale best practices across markets, ensuring a consistent and data-driven approach to communications intelligence globally.

Requirements

Bachelor’s degree in marketing, communications, data analytics, or related field
Proficiency with media intelligence, social listening, and communications measurement platforms (i.e. Cision, Brandwatch, TalkWalker, Meltwater)
Experience analyzing earned media and social data sources to assess communications performance and reputation
Strong understanding of communications and social media measurement, sentiment analysis, media impact, and narrative tracking
Strong data interpretation and visualization skills
Experience with Communications, Corporate Affairs, PR, Social Intelligence, or Insights functions
Strong analytical and critical-thinking abilities
Strong storytelling and presentation skills with C-Suite level stakeholders
Deep fluency in today’s culture and shifting media behaviors
Ability to communicate data-driven insights
Curiosity and adaptability to navigate fast-evolving digital landscape
Collaborative mindset with ability to work across functions
Minimum of 7 years in communications analytics, media intelligence, social listening, digital analytics, reputation measurement, or related roles within marketing or agency environment

Responsibilities

Define and govern global methodologies, KPIs, and reporting standards for measuring media performance, social conversation, sentiment, reputation, and public opinion across brands, categories, and markets.
Monitor and analyze traditional and earned media coverage, social conversation, sentiment, and key narratives for Consumer and Corporate Brands, and Category, identifying shifts in audience perception and public discourse.
Translate media intelligence, social listening, and public opinion data into actionable insights, reporting, and strategic recommendations that inform Communications and Marketing teams.
Monitor the evolving media, social, and cultural landscape to identify emerging trends, opportunities, and potential reputation risks.
Drive consistency in global measurement and reporting while establishing relevant internal, category, and competitive benchmarks.
Optimize media monitoring, analytics, and public opinion tools, identifying opportunities to improve methodologies, automation, and reporting efficiency.
Partner with Communications, Marketing, Insights, Brand teams, and external partners to connect intelligence with business priorities.