Global Clinical Marketing Manager, Patient Care Solutions

GE HealthCare • Waukesha, WI

1d • $122,400 - $183,600

About The Position

The Global Clinical Marketing Manager, Patient Care Solutions (PCS), leads development and execution of clinical marketing strategy to increase awareness, engagement, adoption, and behavior change among clinical audiences. The role advances a clinical solution approach that demonstrates the integrated value of the PCS portfolio across care settings and workflows, supported by clinical content, evidence, and engagement strategies.

Working across Product Marketing, Content & Engagement, Product Management, Regional Marketing, Clinical teams, and the Chief Medical Office, the role identifies opportunities for clinical differentiation, informs clinical personas and customer journeys, and supports clinical evidence and claims roadmaps. It develops strategies to influence clinical practice, strengthen customer relationships, and drive adoption across monitoring, diagnostic cardiology, anesthesia, and maternal and infant care segments.

The position also develops clinical content and educational programs, supports commercialization and product launches, builds relationships with clinical stakeholders and key opinion leaders, and helps establish the organization as a trusted clinical partner. For U.S.-based positions, the annual pay range is $122,400–$183,600. The position may also be eligible for performance-based incentive compensation, including cash bonuses and/or long-term incentives. Relocation assistance is provided. GE HealthCare does not sponsor employment visas for this opening; applicants must be legally authorized to work in the United States. An offer is conditioned on successful completion of a drug screen, as applicable.

Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, Healthcare, or a related field.
• At least 7 years of experience in clinically focused marketing, healthcare marketing, clinical program leadership, or related healthcare industry experience.
• Experience working in or closely supporting clinical care environments, with firsthand understanding of patient care delivery, clinician decision-making, and operational challenges across healthcare settings.
• Strong understanding of healthcare delivery, clinical workflows, and customer needs across care settings.
• Core understanding of clinical trial methodology, evidence generation, claims substantiation, and health economics; ability to interpret and help develop clinical presentations, publications, and value communications.
• Ability to gather customer insights and translate them into impactful marketing strategies and commercial outcomes.
• Ability to work successfully in a matrixed organization and manage internal and external stakeholders.
• Ability to lead projects, navigate ambiguity, and drive cross-functional alignment.
• Strong understanding of marketing strategy, content development, customer engagement, and commercialization principles.
• Strong organizational, communication, presentation, prioritization, analytical, and problem-solving skills.
• Passion for clinical science, customer-centered innovation, and measurable business impact.
• Must be legally authorized to work in the United States; employment visa sponsorship is not available.
• An offer is conditioned upon successful completion of a drug screen, as applicable.

Nice To Haves

• Advanced degree.

Responsibilities

• Develop and execute global clinical marketing strategy to drive awareness, engagement, adoption, and behavioral change among clinical audiences.
• Lead a clinical solution approach that showcases the integrated value of the PCS portfolio across care settings and workflows.
• Balance solution-agnostic thought leadership with solution-specific clinical marketing.
• Define success metrics and evaluate program effectiveness to optimize business outcomes.
• Partner with Product Marketing, Product Management, Content & Engagement, Regional Marketing, Clinical teams, and the Chief Medical Office to align strategies and priorities.
• Contribute clinical expertise to value propositions, messaging, and go-to-market plans.
• Develop clinical positioning, evidence strategies, and engagement plans for new product launches.
• Lead development of clinical content and engagement initiatives, including symposiums, webinars, white papers, educational programs, thought leadership campaigns, and industry presence.
• Partner with cross-functional teams to build and execute integrated omnichannel campaigns and digital engagement strategies.
• Contribute to the PCS brand story across clinical audiences and care pathways.
• Develop clinical personas and customer journey maps to guide engagement strategies.
• Gather and synthesize insights from advisory boards, market research, customer interactions, and KOL engagement.
• Identify unmet needs and evolving customer preferences to inform marketing and portfolio strategies.
• Partner with internal stakeholders on clinical evidence generation plans, claims and publication strategies, and health economics and outcomes research.
• Support dissemination of scientific evidence and clinical publications, and monitor competitive evidence and claims to identify differentiation opportunities.
• Design and deliver accredited and non-accredited educational programs that are evidence-based, relevant, and aligned with evolving standards of care.
• Lead thought leadership initiatives, including publications, advisory boards, speaking engagements, and collaboration with key opinion leaders.
• Develop strategic educational roadmaps that address clinical practice gaps, support product adoption, and enhance patient outcomes.
• Partner with medical, regulatory, and commercial teams to ensure compliant, high-impact educational offerings.
• Build and manage relationships with KOLs, academic institutions, healthcare organizations, and professional societies.
• Expand and maintain the global KOL network and identify strategic partnerships and co-development opportunities.

Benefits

• Medical, dental, and vision coverage.
• Paid time off.
• 401(k) plan with employee and company contribution opportunities.
• Life, disability, and accident insurance.
• Tuition reimbursement.
• Performance-based incentive compensation may include cash bonuses and/or long-term incentives.
• Relocation assistance.
• Professional development opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior