Global Brand Manager, Product Strategy

Stanley Black & Decker, Inc.•Towson, MD

3d•$62,200 - $100,200•Remote

About The Position

The Brand Manager is responsible for planning, development and execution of comprehensive brand marketing strategy including, but not limited to supporting including product launch planning, product naming and messaging, photography and video and collateral development. We are seeking an enthusiastic, out-of-the-box thinker, who will be proactive and look to identify opportunities to streamline processes and work cross-functionally with the business and North America Marketing teams to drive strategic and creative marketing solutions.

Requirements

Have 3+ years of brand marketing experience.
Experience in Brand Campaign Development & Execution
Experience with launching brand marketing campaigns, developing content & messaging strategies, leverage insights to drive decisions, optimizing and reporting out on performance.
Strong business acumen, including financial/budget management skills.
Communicates consistently & effectively throughout organization (up, across and down)

Nice To Haves

Bachelor’s degree in marketing or communications a plus

Responsibilities

Understand and create a vision for the future of the brand. Understand and internalize the vision for the future of the brand; should build strategies that support that vision and establish a roadmap elevate brand positioning in the hearts and minds of end users to achieve specific brand KPI’s including share and perception change.
Manage brand marketing campaigns, including content and full campaign toolkit creation, optimizations and reporting
Work with cross-functional teams and vendor partners to deliver improved end user experience across all touchpoints (online and offline).
Enroll and engage product and commercial partners and senior leadership to plans proposed.
Coordinate with cross-functional teams and with agency partners to plan, develop and deliver dynamic, world-class content.
Partner with the research team to gain insight into how our user segments experience the brand to create user-based benefit driven campaigns for core and new product categories.
Work with Global Marketing Digital team on objectives, KPI alignment and tracking of digital ecosystem and make recommendations to improve executions.
Work closely with internal sales/channel teams to recommend and develop ways for the brand to partner and drive business growth at key retailers. (Regional BM).
Develop media approaches and plans, working with both internal and external agencies. (Regional BM).