Global Brand Manager

Paula's Choice Skincare • Seattle, WA

4d • $105,000 - $115,000 • Hybrid

About The Position

Paula’s Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values that guide our actions, decisions, and impact: Build Trust, Be Bold, Act with Kindness, and Create Community. Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well-being at every stage. Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together. If you’re inspired by transparency, driven to make an impact, and eager to help foster community—we’d love to have you join us.

At Paula's Choice, we believe that great brands are built through strong storytelling, clear strategy, and disciplined execution. As Global Brand Manager, you'll help bring marketing strategy to life for key campaigns within our portfolio. Supporting campaign architecture, launch execution, and post-launch performance reporting. This role partners closely across Creative, Social, Influence, Copy, and regional teams, and gives you the chance to build both your strategic and financial skill set while working alongside more senior marketers.

Marketing budget management and performance reporting are a core part of this role. You'll help manage marketing spend across campaigns, track budget against actuals, and make sure spend stays aligned with ROI expectations. You'll also support the reporting cadence that shows leadership how campaigns are performing, helping turn campaign and launch data into clear, useful updates.

This is a great opportunity for someone looking to grow their brand marketing career: translating clinical claims and competitive insight into compelling campaigns, helping manage multi-region launch timelines, and building strong financial and reporting fundamentals along the way.

Requirements

• 3–5 years of experience in brand marketing, product marketing, or a related role—ideally within beauty, skincare, or a comparable prestige/CPG category.
• Familiarity with the beauty industry, including exposure to prestige retail dynamics (e.g., Sephora), DTC, and Amazon channels.
• Solid financial and numbers acumen: comfort working with spend models, ROI cases, and budget trackers, and pulling out clear takeaways.
• Marketing reporting skills: experience supporting performance reporting and helping translate campaign data into useful insight.
• Exposure to regional or international marketing, with interest in coordinating execution across multiple markets and cross-functional teams.
• Strong timeline and project management skills, with experience supporting multi-workstream launches against deadlines.
• Strong presentation skills, with the ability to build clear, professional decks and materials.
• Strong written and verbal communication skills, with good judgment navigating ambiguity and competing priorities.
• Proficiency with Microsoft Office (PowerPoint, Excel) required; experience with marketing analytics, retail media, or reporting platforms is a plus.
• A collaborative, detail-oriented mindset with a bias toward action and a passion for building brands people trust.

Nice To Haves

• experience with marketing analytics, retail media, or reporting platforms is a plus.

Responsibilities

• Support the development of brand marketing strategy for assigned campaigns, including positioning, campaign platforms, and creative briefs grounded in clinical claims substantiation and competitive intelligence.
• Partner with Creative, Social, Copy, and Influence teams to help build full-funnel campaign elements (paid, earned, owned) that flex across DTC, Amazon, and prestige retail partners (e.g., Sephora).
• Maintain go-to-market toolkits, marketing SharePoint content, launch tiering, and brief templates that keep cross-functional teams aligned and moving at pace.
• Manage launch timelines across phased global rollouts, coordinating dependencies across Creative, Retail, Media, and regional brand teams.
• Maintain RACI matrices across launch workstreams to help keep ownership clear and delivery on track.
• Flag timeline risks early and help identify mitigation options in partnership with your manager.
• Support marketing budget allocations that tie investment to expected volume, share, and ROI outcomes.
• Manage early read and post launch performance reporting across DTC, Amazon, and Sephora, helping synthesize data into clear updates for leadership.
• Partner with Finance and cross-functional analytics partners to track campaign spend against budget and flag variances.
• Contribute to a measurement framework that connects marketing activity to business results.
• Coordinate between brand strategy and regional execution teams across North America, EU, APAC, and ANZ, helping adapt campaigns to local market needs.
• Build relationships with regional creative, retail media, and commercial stakeholders to support consistent brand expression with local relevance.
• Help prepare materials for leadership and cross-regional updates on strategy and performance for assigned campaigns.
• Build clear, well-organized PowerPoint decks, Excel models, and PDFs that communicate strategy, performance, and recommendations.
• Present brand strategy, launch plans, and performance updates to your manager and cross-functional partners with confidence.
• Other responsibilities as assigned by your manager.

Benefits

• Generous paid time off, including time off to volunteer
• Learning and development resources to support personal and professional growth
• Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
• Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
• Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
• dog-friendly office

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed