Ford Racing Global Brand Manager
About The Position
Ford Racing is looking for an enthusiastic, talented professional to join their Brand & Partnerships team as the Global Ford Racing Brand Manager. You will partner cross-functionally and with key internal and external partners to manage the Ford Racing brand. You will serve as a thought partner to leadership and key stakeholders, managing key brand strategies and partnerships to promote growth and awareness of the Ford Racing brand. Your role will prioritize proper brand implementation & will be responsible for holding all internal and external partners accountable. The successful candidate will be an enthusiastic self-starter, be comfortable with ambiguity, and role model Our Ford+ Behaviors – Focus, Excellence and Collaboration.
Requirements
- Bachelor’s degree in marketing, business, or related field
- 5+ years of work experience in the field of marketing, brand or strategy
- Moderate travel will be required
- Practical knowledge in brand identity
- Strong presentation skills
Nice To Haves
- 5+ years of experience in a brand management role
- Global Brand & Enthusiast experience is a plus
- Highly motivated self-starter with excellent communication skills and a flexible approach to working hours
- Innovative thinking and ability to think strategically
- Passion for Ford Racing and what it represents to the company
Responsibilities
- Implement and manage brand strategies that promote Ford Racing brand growth, and align to strategic priorities of the business.
- Validate and steer brand representation and Identity based on brand strategy that has been aligned by leadership.
- Document and track use cases to evolve the Ford Racing and Raptor brand books and ensure brand consistency based on decisions made.
- Govern the production and competition brand on vehicle strategies, livery strategies that tie to broader business initiatives.
- Manage the Ford Racing brand implementation in lifestyle and merchandise offerings, in cooperation with Global Licensing.
- Implement and govern Ford Racing branding within Experiences/GTM settings.
- Work cross-functionally within Ford Racing and broader Ford teams to support programs that leverage Ford Racing’s brand.
- Work collaboratively with On-Road and Off-Road product and racing managers, and content team to ensure consistency and accuracy of brand representation across key stakeholder topics .
- Own the Ford Racing point of view on matters related to the brand identity within Ford Motor Company.
- Support naming/nomenclature strategy and associated trademark clearances, and address trademark violations for Ford Racing.
- Exhibit a creative mindset to view Ford Racing through the eyes of the consumer.
- Manage and update Brand ID use cases based on business decisions and partnerships.
- Translate new rules around how ford racing shows up as we identify use cases for brand and brand ID as we go through our course of business.
Benefits
- Immediate medical, dental, vision and prescription drug coverage.
- Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.
- Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
- Vehicle discount program for employees and family members and management leases.
- Tuition assistance.
- Established and active employee resource groups.
- Paid time off for individual and team community service.
- A generous schedule of paid holidays, including the week between Christmas and New Year’s Day.
- Paid time off and the option to purchase additional vacation time.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
