Global Brand & Campaign Strategy Manager

Envista Dentistry•Madison, WI

About The Position

The Global Brand & Campaign Strategy Manager is responsible for defining and stewarding Orascoptic’s brand voice, narrative architecture, and global campaign strategy to strengthen brand equity and drive demand. This role leads the development of differentiated, insight-driven campaigns and ensures consistent, compelling messaging across all public-facing channels. This leader owns the global campaign roadmap, messaging hierarchy, and launch narratives, ensuring every campaign is cohesive, strategically aligned, and executed with excellence across channels. In addition, the role governs brand voice, organic social strategy, influencer alignment, and community engagement standards to ensure consistent and high-quality brand experience. The Global Brand & Campaign Strategy Manager works cross-functionally with Product, Sales, Digital, and Customer Engagement teams to translate business priorities into impactful storytelling and campaigns that drive engagement and commercial results. This role plays a critical part in shaping how Orascoptic shows up in the market, ensuring clarity, consistency, and differentiation in every interaction.

Requirements

Bachelor’s degree in marketing, Communications, Business, or related field required; advanced degree preferred.
8 to 12 years of experience in brand strategy, campaign leadership, or integrated marketing roles.
Proven experience leading global or multi-channel campaigns with measurable business impact.
Strong background in brand development, storytelling, and messaging strategy.
Demonstrated ability to influence cross-functional teams and drive alignment without direct authority.
Exceptional storytelling and messaging capabilities, with the ability to translate strategy into compelling narratives.
Strong strategic thinking combined with disciplined execution focus.
Ability to evaluate and elevate creative concepts to ensure alignment with brand standards.
Deep understanding of social media, community engagement, and influencer dynamics.
Strong judgment in managing brand risk, public communication, and escalation scenarios.
Excellent collaboration and communication skills, with the ability to influence at all levels of the organization.
High standards for quality, consistency, and clarity in all brand and campaign outputs.
Ability to operate in a fast-paced environment while maintaining strategic focus and execution discipline.
Willingness to travel, including internationally as needed.
Passion for brand building, storytelling, and creating differentiated customer experiences.
Commitment to upholding Orascoptic’s brand standards, culture, and values.

Nice To Haves

Experience in healthcare, dental, or medical device industries preferred.

Responsibilities

Provides strategic ownership of Orascoptic’s brand voice, messaging hierarchy, and positioning evolution across all global markets.
Architects clear, compelling narrative frameworks for product launches, campaigns, and key business initiatives.
Ensures consistent articulation of value propositions, differentiation, and storytelling across all channels and touchpoints.
Leads the evolution of brand positioning to reflect market dynamics, competitive landscape, and growth strategy.
Owns the global campaign roadmap, ensuring alignment with commercial priorities, product launches, and strategic initiatives.
Leads the development of integrated, multi-channel campaigns that drive awareness, engagement, and revenue impact.
Defines campaign narrative architecture, ensuring consistency and cohesion across digital, social, email, and field execution.
Develops and governs annual global campaign architecture balancing product launches, promotional priorities, evergreen demand generation, and long-term brand equity initiatives.
Ensures all campaigns are delivered on time, with clear objectives, strong creative direction, and measurable outcomes.
Owns strategic campaign architecture for global product launches, ensuring compelling commercialization narratives, differentiated positioning, and coordinated market activation.
Partners with Product, Sales, and Regional teams to translate innovation into high-performing commercial campaigns.
Ensures launches are supported by scalable evergreen campaign systems beyond promotional windows.
Owns the organic social strategy, including content direction, channel priorities, and engagement approach.
Establishes and governs community tone of voice, response standards, and interaction guidelines across all social platforms.
Governs strategic social, influencer, and community frameworks while tactical content execution is supported by internal or agency partners.
Defines influencer strategy, messaging alignment, and content guardrails to ensure consistency with brand positioning.
Oversees content calendars and ensures alignment with campaign priorities and brand narratives.
Implements escalation protocols for community engagement, including product claims, complaints, and reputational risks.
Owns strategic leadership of major global brand evolution initiatives.
Defines transition strategies for rebranding across products, campaigns, channels and customer experience.
Ensures consistency during major brand transitions.
Owns global campaign briefing standards, ensuring clarity in objectives, audience, messaging, and success metrics.
Aligns concept direction with strategic intent, ensuring creative execution reflects brand standards and campaign goals.
Ensures cohesion across all campaign elements, including messaging, creative, and channel execution.
Partners with cross-functional teams to drive alignment, clarity, and execution discipline throughout campaign lifecycles.
Approves messaging direction, narrative hierarchy, and campaign concepts to ensure alignment with brand strategy.
Holds authority to challenge and reject creative that does not meet brand or strategic standards.
Defines guidelines for public versus private engagement in community interactions.
Ensures all outward-facing communications meet brand, regulatory, and quality expectations.
Escalates issues only when required, including brand repositioning, executive-level messaging impact, or public controversy risk.
Manages community-related risks, including product complaints, safety concerns, and regulatory exposure.
Partners with leadership and cross-functional teams to navigate sensitive or high-impact communication scenarios.
Partners closely with Marketing, Sales, Product, and Customer Engagement teams to ensure alignment between strategy and execution.
Drives a culture of clarity, accountability, and high standards in brand and campaign execution.
Applies Envista Business System principles to improve campaign processes, reduce cycle time, and enhance effectiveness.
Continuously evaluates campaign performance and market feedback to refine strategy and improve outcomes.