Brand Strategy Manager, Brand Strategy & Management

Salesforce•Chicago, IL

1d•Hybrid

About The Position

Salesforce is seeking an AI-forward Brand Strategist to join the Global Brand & Creative team, specifically within the Brand Insights, Strategy & Management team. This role is crucial for supporting overarching brand systems, positioning, and non-product naming initiatives, while also pioneering the use of AI within brand strategy. The ideal candidate will help scale brand strategy across the company by building and experimenting with AI tools, prompts, and workflows, ensuring the team operates more efficiently and cohesively in managing the Salesforce brand globally.

Requirements

6+ years of experience in brand strategy, brand insights, or brand management at an agency, consultancy, or global tech brand.
An AI-first mindset with hands-on experience using modern AI tools to optimize your own workflows, analyze data, and build efficiency tools for a team.
Solid understanding of foundational brand principles, including positioning, brand architecture, and brand identity systems.
Strong analytical skills with the ability to interpret data from brand health trackers, competitive auditing, and market research and translate it into clear, actionable insights.
Excellent written and verbal communication skills, with a knack for creating compelling presentations and clear documentation.
A systems-thinking mindset — you like to organize information, create frameworks, and build tools that make the complex simple.
BA/BS required

Nice To Haves

MBA a plus.

Responsibilities

Drive AI innovation & enablement: Proactively build, test, and optimize brand strategy-related AI tools, templates, and automated workflows to scale brand systems, speed up data synthesis, and empower the broader team.
Keep a constant pulse on the intersection of brand and emerging technology, bringing fresh AI workflows and innovative practices to the team.
Build foundational strategy: Support in the development, documentation, and evolution of the core Salesforce brand identity, positioning, and narrative.
Build and maintain brand systems: Help update the structural frameworks, brand tools, and guidelines that guide how the Salesforce brand shows up across global business units.
Develop brand architecture & naming recommendations: Support the execution of non-product naming requests, internal program branding, and M&A brand integration mapping under the guidance of brand strategy leadership.
Synthesize insights & monitor trends: Leverage data from our Global Brand Health Study and other market research to turn complex findings into actionable, easy-to-understand strategic reports.