Director, Content Strategy and Brand Management

American Society of Clinical Oncology•Alexandria, VA

1d•Hybrid

About The Position

ASCO is seeking a Director, Content Strategy and Brand Management to lead the Integrated Marketing and Communications (ICM) Department. This role will provide strategic oversight for a unified brand and content strategy, ensuring alignment with the mission and values of ASCO and Conquer Cancer. The Director will be responsible for developing a comprehensive storytelling ecosystem to enhance ASCO's reputation as a leader in cancer care, drive philanthropic impact, and improve member engagement. This position requires balancing strategic brand positioning and narrative architecture with high-volume content and creative production. The role can be remote or based at the primary location in Alexandria, VA.

Requirements

Bachelor’s degree in Marketing, Strategic Communications, Journalism, Brand Management or related field
10 - 12 years of experience in brand and content leadership
At least 5 years in a senior role overseeing strategy, storytelling, and technical production
Proven track record of leading multi-channel storytelling campaigns for complex, multi-entity organizations
Experience managing high-volume content operations across digital channels
Experience in a healthcare, medical society, or clinical environment with the ability to translate complex scientific topics into accessible language
Experience with fundraising marketing and/or working in a professional association/nonprofit organization
Deep knowledge of the modern digital landscape
Proficiency with AP Style
5 years of supervisory experience

Nice To Haves

Experience with project management, content creation, and content workflow tools
Prior experience in an agency setting
Experience in oncology content
Master’s degree in a related discipline

Responsibilities

Drive an integrated, channel-agnostic digital, multimedia storytelling strategy that elevates the organization's reputation as a timely, trusted authority in cancer care and accelerates philanthropic impact.
Collaborate with digital channel leads, global program strategy teams, enterprise communications, and public affairs teams on content strategy, distribution, and performance across various platforms.
Manage the campaign review process, unifying editorial copy approvals with visual design direction.
Establish and enforce content governance plans, lifecycle standards, quality guardrails, and taxonomy frameworks.
Collaborate with the Performance Marketing team to ensure digital content leverages SEO insights for maximum audience reach.
Play a key role in developing and optimizing agile content workflows, team processes, and division standard operating procedures.
Partner with IT to drive the architecture, organization, and adoption of the Digital Asset Management System (DAMS).
Define operational guardrails, copyright compliance workflows, and ethical standards for generative AI tool usage.
Conduct routine visual and message-compliance audits across digital properties and materials.
Oversee the management of ASCO’s staff brand portal, self-service toolkits, and templates.
Champion department-wide education initiatives and professional development for ICM staff.
Manage branding and content operational budgets, directing external agency contracts, and serving as the primary contact for legal on brand-related issues.
Supervise, mentor, and synchronize the efforts of the Content Strategy and Brand Management team, staying current with communication trends and providing hands-on support when needed.
Create and oversee the long-term visual storytelling strategy for ASCO and Conquer Cancer entities.
Align all enterprise-wide marketing and digital communication activities to ensure consistent execution.
Collaborate with marketing strategists and market research staff to translate data into engaging brand experiences.