Director, Creative Content Strategy - Revenue & Brand

Brigham Young University • Provo, UT

23h • Onsite

About The Position

This position is responsible for leading the strategy and execution of creative content for assigned revenue-generating initiatives, brand campaigns, marquee athletics programs, and other department strategic priorities. Assignments may include football, men’s basketball, women’s basketball, ticketed sports, sponsorship-related campaigns, NIL initiatives, postseason campaigns, and other high-impact brand opportunities as determined by department leadership. This position will hire and manage the creative video student program for BYU Athletics and be responsible for the education and execution of said student employees’ creative video work. This position will work primarily with other video content creators and social media strategists for BYU Athletics to ideate and execute unique content while ensuring branding is consistent across all digital platforms. This position will work closely with assigned program administrators, coaches, staff, and internal partners to strategize and execute recruiting, NIL, sponsorship, ticketing, and brand content where applicable. This position will also work on projects as assigned by its supervisor.

Requirements

• 3 years of related experience in athletics video production, social media (creative content) video production, or a related field.
• Excellent written and verbal communication skills
• Excellent organizational and time management skills
• Strong project management skills
• Strong leadership skills
• Strong employee management skills
• Strong experience with Adobe Creative Suite – specifically Adobe Premiere, After Effects, and Photoshop
• Knowledge of new media platforms and their content, including Facebook, Twitter, Instagram, YouTube, TikTok, etc
• Experience working in athletics, video, and new media field
• Willingness to comply with University employment standards

Nice To Haves

• 5 years of related experience in athletics video production, social media (creative content) video production, or a related field.

Responsibilities

• Plan and execute creative content for assigned revenue-generating initiatives, brand campaigns, marquee athletics programs, and associated digital and social media platforms
• Strategize and execute content for assigned recruiting, NIL, sponsorship, ticketing, and brand campaigns
• Assist student-athletes, where applicable, in the strategy and execution of NIL content obligations
• Execute “gameday” responsibilities/assignments
• Create content that showcases BYU’s student-athletes, coaches, and staff’s accomplishments, unique backgrounds, and experiences
• Create additional video content for the athletic department at supervisors’ direction
• Ensure branding is consistent across all Athletic department platforms
• Assist in the development of a cohesive brand look and content strategy and direct student employees in implementing said branding and strategy
• Create content for student-athletes to use in building their personal brands on their personal social media platforms
• Lead and develop the creative content student employee program
• Manage student employees’ work while teaching them how to develop their skillsets
• Hire, train, and lead student employees in the execution of content creation for BYU’s various athletic teams
• Schedule student’s assignments and ensure execution of their responsibilities
• Manage student relationships with assigned coaches, student-athletes and teams
• Assist in monitoring the social media and content landscape for potential issues regarding BYU Athletics
• Engage and build relationships within BYU-specific and national communities
• Research best-practices to implement at BYU
• Complete projects under strict time constraints
• Adhere to strict department confidentiality agreements
• Analyze campaign and individual content performance metrics
• Collaborate with co-workers to determine and implement best practices across the Athletic Department digital platforms
• Other Duties As Assigned

Benefits

• 401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% ( Rehires may qualify for different retirement plans )
• Excellent work-life balance: 13 paid holidays + 22 days paid vacation + 12 sick days , accrued annually
• Employee assistance program, available to the employee and all members of their household
• Tuition benefits for employees and eligible family members
• Access to athletic facilities
• Excellent medical/dental benefits
• Short/long-term disability benefits
• Paid parental and maternity leave
• Wellness Program
• Free on-campus parking
• Free UTA passes for employees, spouses, and qualified dependents
• Discounts at the BYU Store and for many events at BYU

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed