Director, Creative Content Strategy - Revenue & Brand

Brigham Young University•Provo, UT

1d•Onsite

About The Position

This position is responsible for leading the strategy and execution of creative content for assigned revenue-generating initiatives, brand campaigns, marquee athletics programs, and other department strategic priorities. Assignments may include football, men’s basketball, women’s basketball, ticketed sports, sponsorship-related campaigns, NIL initiatives, postseason campaigns, and other high-impact brand opportunities as determined by department leadership. This position will hire and manage the creative video student program for BYU Athletics and be responsible for the education and execution of said student employees’ creative video work. This position will work primarily with other video content creators and social media strategists for BYU Athletics to ideate and execute unique content while ensuring branding is consistent across all digital platforms. This position will work closely with assigned program administrators, coaches, staff, and internal partners to strategize and execute recruiting, NIL, sponsorship, ticketing, and brand content where applicable. This position will also work on projects as assigned by its supervisor. Be an integral part of BYU history and our rich tradition of winning. As a member of the Big 12 Conference, never has there been a better opportunity for BYU to tell its story on the biggest stages, and you can be a part of that. We need someone who understands BYU’s distinctive mission and vision, with the gospel of Jesus Christ as its essential foundation. We need someone who cares deeply about the individual successes and challenges of our student-athletes. We need someone who strives for excellence in all they do, and who can thrive in a dynamic, challenging, and incredibly rewarding environment.

Requirements

3 years of related experience in athletics video production, social media (creative content) video production, or a related field.
Excellent written and verbal communication skills
Excellent organizational and time management skills
Strong project management skills
Strong leadership skills
Strong employee management skills
Strong experience with Adobe Creative Suite – specifically Adobe Premiere, After Effects, and Photoshop
Knowledge of new media platforms and their content, including Facebook, Twitter, Instagram, YouTube, TikTok, etc
Experience working in athletics, video, and new media field
Willingness to comply with University employment standards
Resume

Nice To Haves

5 years of related experience in athletics video production, social media (creative content) video production, or a related field.

Responsibilities

Plan and execute creative content for assigned revenue-generating initiatives, brand campaigns, marquee athletics programs, and associated digital and social media platforms
Strategize and execute content for assigned recruiting, NIL, sponsorship, ticketing, and brand campaigns
Assist student-athletes, where applicable, in the strategy and execution of NIL content obligations
Execute “gameday” responsibilities/assignments
Create content that showcases BYU’s student-athletes, coaches, and staff’s accomplishments, unique backgrounds, and experiences
Create additional video content for the athletic department at supervisors’ direction
Ensure branding is consistent across all Athletic department platforms
Assist in the development of a cohesive brand look and content strategy and direct student employees in implementing said branding and strategy
Create content for student-athletes to use in building their personal brands on their personal social media platforms
Lead and develop the creative content student employee program
Manage student employees’ work while teaching them how to develop their skillsets
Hire, train, and lead student employees in the execution of content creation for BYU’s various athletic teams
Schedule student’s assignments and ensure execution of their responsibilities
Manage student relationships with assigned coaches, student-athletes and teams
Assist in monitoring the social media and content landscape for potential issues regarding BYU Athletics
Engage and build relationships within BYU-specific and national communities
Research best-practices to implement at BYU
Complete projects under strict time constraints
Adhere to strict department confidentiality agreements
Analyze campaign and individual content performance metrics
Collaborate with co-workers to determine and implement best practices across the Athletic Department digital platforms
Complete projects as assigned by its supervisor

Benefits

401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans)
13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually
Employee assistance program, available to the employee and all members of their household
Tuition benefits for employees and eligible family members
Access to athletic facilities
Excellent medical/dental benefits
Short/long-term disability benefits
Paid parental and maternity leave
Wellness Program
Free on-campus parking
Free UTA passes for employees, spouses, and qualified dependents
Discounts at the BYU Store and for many events at BYU