About The Position
Join our dynamic team as a Bilingual Brand Manager for BonLook! In this role, you’ll lead, execute and oversee our strategic go-to-market plan driving BonLook’s visibility and reputation as a fashion-forward, bold eyewear brand. You’ll collaborate with digital, advertising, communications, creative and operations teams to ensure consistent brand messaging for BonLook across all channels. This is a maternity leave contract position from August 2026 until September 2027. This role is based at our Home Office in Montreal, Quebec.
Requirements
- Bilingualism (French/English) is required to communicate on a daily basis with team members across Canada. Strong English proficiency is required
- University Degree, preferably in Marketing, Business or Communications, or a related discipline is required
- 5+ years of leading marketing communications / campaign experience within a fast-paced corporate setting or experience in a retail channel marketing management capacity with a successful track record of direct program implementation
- Proven ability to step into a fast-moving, fast-paced environment and make an immediate impact is essential, retail experience is considered an asset
- Adaptable, decisive, reliable and accountable leader who can hit the ground running, with a self-motivated approach and the ability to guide and support the team
- Knowledge of traditional, digital and social marketing techniques
- Proficient in data analysis with the ability to interpret and translate data into actionable insights
- Understanding of the retail environment, including an awareness of store traffic patterns, seasonal peaks, and the nuances of the "one-on-one" sales process.
- Strategic thinker with the ability to see the big picture and align BonLook’s fashion-forward brand positioning with broader business objectives
- Strong ability to manage cross-functional projects, and collaborate with designers, marketers, and executives
- Strong project management skills and knowledge to manage various projects simultaneously
- Exceptional written and verbal communication in both French and English
- Excellent time management skills with a strong deadline-oriented approach
- Attention to detail and maintaining consistency across all brand touchpoints, ensuring messaging, design, and tone align with brand standards
- Proven ability to inspire, coach, and mentor a team while driving organizational goals
- A collaborative, adaptable, and proactive leader with a growth mindset, able to manage changing priorities effectively
Nice To Haves
- retail experience is considered an asset
Responsibilities
- Lead the seamless continuation and implementation of integrated marketing plans and campaigns driving key business objectives
- Increase BonLook’s visibility as an on-trend eyewear brand, reaching new audiences and expanding the customer base
- Partner with operations, strategy, merchandising and digital teams to deliver objectives and tactics
- Collaborate with the creative team to produce fashion-forward marketing materials with cohesive BonLook brand messaging across all platforms
- Support recognizable and consistent BonLook identity rooted in bold, on-trend eyewear that resonates with customers
- Oversee and maintain brand presentation expectations, ensuring that the visual and verbal brand identity is maintained across all physical touchpoints
- Oversee advertising and promotional activities to increase BonLook brand awareness and sales
- Develop content strategies that reflect BonLook’s fashion-forward aesthetic to engage customers and drive interest and appointments
- Monitor and evaluate the effectiveness of marketing campaigns and strategies
- Analyze consumer insights and feedback to improve BonLook’s brand positioning and messaging as a bold, on-trend eyewear brand
- Responsible for overall budget management and ROI of all marketing investments
- Serve as the primary liaison between Marketing and Retail Ops to ensure brand campaigns are operationally feasible and effectively executed at the store level
- Actively solicit and analyze feedback from the field to refine future campaign strategies
- Support internal programs as required
- Quickly integrate into and foster a collaborative environment on the brand management team
- Provide day-to-day guidance and support to the marketing coordinator
- Perform other duties as assigned to support the team and organizational goals
Benefits
- A comprehensive total rewards package, including two free pairs of glasses and lenses per year
- A coaching culture that fosters ongoing growth and development opportunities
- A people-first culture, (but dogs are also welcome)
- An organization that gives back locally and nationally, and supports you in doing so as well
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
