Sr. Brand Manager- Contract Role

LaCrosse Footwear • Portland, OR

2d • Hybrid

About The Position

We are seeking an experienced Senior Brand Manager (Contract) to support our marketing team during a four‑month maternity leave. This role is focused on maintaining momentum across key brand initiatives, seasonal campaigns, and cross‑functional projects-particularly within our Hike and Lifestyle categories. This is a senior, hands‑on role that will work closely with channel leaders, creative, community & creator marketing, PR, and category marketing managers. People‑management and leadership duties will be handled by the VP of Marketing during this period; however, the contract role is expected to operate with strong ownership, sound judgment, and proactive communication.

Requirements

• 7-10+ years of experience in brand or category marketing, with demonstrated ownership of integrated marketing campaigns.
• Experience working within complex, cross‑functional marketing organizations, partnering closely with creative, PR, social, wholesale, and digital teams.
• Proven ability to manage multiple campaigns and timelines simultaneously while maintaining attention to detail and brand consistency.
• Strong collaborator and communicator, comfortable operating in a matrixed environment and building trust quickly with internal stakeholders.

Nice To Haves

• Experience working with external agencies and brand partners preferred.
• Footwear, apparel, or consumer brand experience strongly preferred.

Responsibilities

• Execute and keep FA26 integrated marketing campaigns on track using existing strategies, creative assets, and seasonal roadmaps.
• Manage timelines, calendars, and cross‑functional alignment for active campaigns and product launches.
• Serve as day‑to‑day marketing lead for product collaborations and select brand partnerships.
• Support SP27 campaign planning and briefing in partnership with creative, wholesale, and brand marketing teams.
• Collaborate closely with Community & Creator Marketing on influencer, social, and PR activations tied to campaigns.
• Maintain clear communication with internal teams and channel partners to ensure continuity and consistency throughout the leave period.
• Execute 360‑degree marketing campaigns for FA26 product launches and marketing stories across Hike and Lifestyle categories using existing creative assets and frameworks.
• Serve as the day‑to‑day marketing lead for FA26 product collaborations, including launch planning and partner communications.
• Support partner and sponsor brand activations (e.g., GORE‑TEX, Vibram), coordinating timelines and deliverables across teams as needed.
• Track and manage updates in the campaign calendar, attend planning meetings and communicate changes to marketing and channel partners.
• Partner with the creative team to support SP27 campaign development, ensuring alignment to the approved creative brief, brand voice, and guidelines.
• Collaborate with wholesale channel marketing and sales partners to deliver SP27 creative assets and in‑store program needs.
• Track and support briefing processes for FA27 product campaigns supporting the seasonal roadmap, including development of campaign briefs outlining asset, copy, photography, and video needs for Tier 1 and Tier 2 campaigns.
• Work closely with Community & Creator Marketing on influencer, ambassador, and social activations tied to product launches and brand moments.
• Collaborate with DTC and wholesale channel teams, communicating campaign strategy and key seasonal updates.
• Support PR efforts by partnering with Community & Creator Marketing, agency partners, and wholesale team to ensure coordinated campaign launches.
• Partner with Wholesale Marketing on international account support as needed.
• Collaborate with PLM, creative, and social teams to track milestones for longer‑lead campaigns, including select SP28 initiatives.
• Participate as a core member of the broader Marketing team, contributing to meetings, planning, and daily collaboration.
• Support budget tracking and reporting in partnership with marketing leadership.
• Contribute to monthly EMT updates, particularly related to paid media and executive‑level campaign recaps in collaboration with agency and internal partners.
• Maintain clear communication and alignment across marketing, channel, and leadership teams to ensure continuity throughout the leave period.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed