Sr. Brand Manager

Bad Birdie • Scottsdale, AZ

22h • Onsite

About The Position

Bad Birdie’s brand shows up everywhere: digital channels, social feeds, retail floors, partner activations, and every piece of content our athletes and ambassadors put into the world. The Sr. Brand Manager is the person who makes sure everything looks, sounds, and feels like us.
At the core of this role is brand consistency. You will translate briefs written by the Head of Brand into precise, on-brand output across every consumer touchpoint, and you are the last line of defense before anything goes live. You will support the Head of Brand in shaping campaign strategy, then own the execution across organic channels, influencing the Social Media function and working closely with the creative team.
You will also serve as the intelligence layer behind every brief, bringing channel performance data, audience observations, and execution learnings to the Head of Brand so every brief is sharper for it. This is a high-ownership role at the center of how Bad Birdie shows up in the world. The right person holds the creative standard as high as the person who set it and does it every day, without being asked.

Requirements

• 6 to 8+ years in brand marketing at a consumer, lifestyle, or apparel brand.
• Owned channel output end-to-end.
• Understand the difference between executing a brief and truly understanding one.
• Can tell when something is off before anyone else in the room does.
• Proven experience managing and developing direct reports. You have set a standard, given real feedback, and built someone's capability.
• Experience with talent, ambassador, or athlete programs at a strategic level.
• Understand how to set campaign direction, define what good looks like at each tier, and manage up, down, and across to make it happen.
• Creative eye and operational rigor in equal measure.
• Can spot an off-brand asset at a glance and communicate when something is not good enough, while also running a clean process without dropping a single deadline.
• Fluency in project management tools like Monday, social scheduling platforms, and DAM systems.
• A communication style that is direct, clear, and built for cross-functional trust.
• Work across brand, eComm, partnerships, and agency partners, and people always know where things stand.

Nice To Haves

• Worked at a premium golf, outdoor, or lifestyle brand.
• Understand what it means to protect a brand identity that people are genuinely attached to, and you respect what that responsibility requires.
• Experience with NIL, sports marketing, or entertainment partnerships.
• Managed talent at multiple levels and built programs that produce consistent, on-brand content.
• You golf. You have been in a pro shop, you follow the culture, and you get why Bad Birdie matters to the people who wear it.
• Contributed to brand strategy, not just executed it.
• Been in the room where briefs are built, not just the room where they land.

Responsibilities

• Serve as the intelligence layer behind every brief. Bring channel performance data, audience observations, and past execution learnings to the table so that every brief is sharper and better informed.
• Contribute meaningfully to seasonal planning and the development of the brand calendar. This role sits inside the feedback loop between execution and strategy, and your observations matter.
• Serve as the external point of contact for active partnerships post-brief and post-kickoff. Own the relationship, drive campaign execution, and partner with the Brand Operations Manager who tracks deliverables and manages timelines on the back end.
• Own campaign reporting. Track performance across channels, surface what is working and what is not, and distribute learnings to key stakeholders and external partners.
• Execute against briefs written by the Head of Brand. Translate creative direction into precise, on-brand output across every consumer touchpoint, with zero tolerance for off-brand drift.
• Own day-to-day brand consistency across all channels: social, WHS, eCom, retail, and partner activations. You are the last line of defense before anything goes live.
• Receive and activate agency-produced creative assets across channels, ensuring that what the agency delivers lands correctly in every context it lives in.
• Develop the editorial calendar and campaign strategy for the Social Media function. Own the creative brief and the quality bar.
• Oversee content derived from athlete and ambassador relationships, ensuring talent content activates on-brand and on-calendar.
• Serve as primary brand liaison to the eCom team on influencer content standards, keeping the Head of Brand in the loop while managing day-to-day.
• Oversee the campaign execution of our Pro Athlete and Celebrity programs. Make sure every tier of the roster is activating consistently, deliverables are being met, and content is landing on-brand across channels.
• Own the campaign briefs and criteria for the influencer and affiliate programs, ensuring consistent brand representation and deliverable quality at every level.
• Set content expectations and deliverable standards for talent relationships, in coordination with the Social Media role, from brief to activation.

Benefits

• Generous PTO and sick time
• 10 recognized holidays
• Medical, dental, and vision insurance, plus HSA and 401(k) with company match
• Heavily discounted Bad Birdie apparel

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 1-10 employees