Sr. Manager, Brand & Content

Taskrabbit•San Francisco, CA

3h•$142,000 - $189,000•Hybrid

About The Position

Taskrabbit is seeking a Sr. Manager, Brand & Content to build and scale its brand and content engine. This role is crucial in shaping Taskrabbit's presence across various channels, translating the brand platform into a cohesive content system to drive awareness, engagement, and long-term demand. The position involves defining messaging, frequency, and narrative across marketing channels, collaborating with Creative, PR, Social, Growth, CRM, SEO, and regional teams to ensure consistent and high-quality storytelling that supports business growth. This role is central to Taskrabbit's next growth phase, focusing on building a scalable brand and a cross-channel content engine to establish Taskrabbit as a recognized, trusted, and preferred brand. This role operates on a hybrid schedule, requiring two days of in-office collaboration per week. The position can be based in either San Francisco or New York City.

Requirements

7+ years of experience in content strategy, brand marketing, or editorial roles
Strong strategic thinker with the ability to translate brand positioning into actionable content systems
Experience managing cross-channel content (social, video, CRM, PR, or editorial)
Proven ability to build and scale content programs, not just execute campaigns
Deep understanding of how content performs across platforms (YouTube, Instagram, TikTok, etc.)
Experience working cross-functionally with creative, growth, and product teams
Strong storytelling instincts with a balance of creative taste and analytical rigor
Comfortable operating in a fast-paced environment and building new systems from the ground up
Experience building messaging architecture / message maps that multiple teams can consistently execute against
A track record of originating campaign ideas (not just briefing them); can point to concepts they conceived and got greenlit
Quick thinker who is comfortable presenting rough concepts to leadership and iterating in the room

Nice To Haves

Experience in marketplace, consumer tech, or home/lifestyle brands
Familiarity with SEO/AEO and content for search and AI-driven discovery
Experience working with creators or influencer programs
Exposure to AI tools for content development and production
Proficient with Asana or other project management tools

Responsibilities

Own the Content Strategy & Narrative: Develop and evolve Taskrabbit’s global content strategy and editorial calendar, anchored in brand positioning, key service category insights, and life moments. Define clear content pillars, including tone, proof-point hierarchy, and "when to lead with what" guidelines, that balance functional authority with emotional storytelling. Translate the brand platform into a scalable content system across channels, audiences, and target demographics. Ensure content is consistent, connected, and reinforcing a unified narrative.
Build the Messaging Architecture and Manage a Cross-Channel Content Engine: Translate brand positioning into a full messaging hierarchy including core narrative, category-level proof points, audience-specific value props (Client vs. Tasker vs. Partner, by category and life moment) so all teams are pulling from the same architecture. Own the message map as a living document; as new categories, markets, or partnerships (IKEA, Wayfair) come online, extend the architecture for teams to leverage. Partner with channel leads to adapt content for platform-specific formats and audiences, maintaining always-on content programming. Partner with SEO/AEO teams to align content strategy with high-intent search and AI discovery opportunities; ensure content supports both human engagement and structured, search-friendly formats.
Champion the Brand through Campaign Development: Develop and manage end-to-end process for larger campaigns and brand moments. Generate campaign concepts: bring point-of-view ideas to Brand Marketing and Creative leadership rooted in cultural moments, category insights, or customer triggers. Prototype and pitch multiple campaign directions per quarter (a hook, a proof point, a channel plan), shortening the gap between "we should say something about X" and an executable brief.
Partner with Creative to Scale Production: Work closely with Creative to brief and develop content formats that can scale (video, social, editorial, etc.). Help define repeatable formats and systems that enable high-quality, high-volume output. Contribute to evolving AI-enabled creative workflows to increase efficiency and speed.
Measurement and Optimization: Define success metrics for content strategy and identify opportunities to improve efficiency, scale what works, and evolve what doesn’t. Analyze performance across channels and continuously refine content strategy based on insights and evolving business needs.