Sr. Brand Manager

Wm Bolthouse Farms Inc• US,

3d•$150,000 - $160,000•Remote

About The Position

Generous Brands is looking for a Senior Brand Manager who is the ultimate team player: a marketer who drives brand strategy and can flex creative, but stays grounded in the business fundamentals that make campaigns actually work. You will sit at the center of our collaboration with cross-functional partners in integrate marketing, setting the direction and connecting the dots, while our partners bring their craft to execution. The right person is deeply collaborative, creatively confident, and just as comfortable talking retail impact as talking culture.

Requirements

5+ years of brand marketing experience, ideally in CPG or a consumer brand, with a track record of driving strategy and campaigns
The instincts of a modern marketer paired with real business fundamentals: you can move fluidly between a creative review and a syndicated data deep-dive
Strong understanding of retail impact and how marketing connects to velocity, distribution, and the P&L
Experience supporting celebrity or macro influencer partnerships and managing external agencies day to day, including briefing, plan evaluation
Working fluency in awareness media (video, audio, OOH, paid social) and how it is planned and measured
Understanding of social platforms and creator culture
Exceptional collaboration skills; you win through the team, setting direction and empowering partners rather than doing it all yourself
Strong written and verbal communication, including experience presenting to senior leadership

Nice To Haves

The ultimate team player: highly collaborative, generous with credit, and energized by building something with others
Able to flex creative and set a strong brand vision, while staying grounded in strategy and the business
Genuinely curious about culture, food, and wellness, and tuned in to what consumers actually care about
Comfortable with speed and ambiguity; you would rather align the team, ship, and learn than wait for perfect
High ownership, low ego; you make the work better and bring everyone along

Responsibilities

Own the brand strategy and campaign vision, translating brand positioning into clear direction that guides the whole team
Write sharp, inspiring creative briefs that set integrated partners up to do their best work
Shape brand moments and mini moments, from tentpole activations to reactive cultural plays, and keep every touchpoint laddering to one idea
Serve as steward of brand voice, visual identity, and positioning consistency across all consumer touchpoints
Support A-list and celebrity partnerships for the brand, from identifying the right fit through strategy, and steward these relationships end to end
Lead day-to-day management of our awareness media agency, briefing, plan evaluation, and holding partners to a high bar
Partner with the Integrated Marketing team as they activate campaigns across social, owned ecommerce channels, influencer, and gifting, aligning on strategy, timing, and measurement
Be the connective tissue across brand, integrated, ecommerce, cross-functional, and external partners, keeping everyone moving toward the same idea
Bring a strong point of view on what great looks like and champion the work through development, without needing to own every execution yourself
Champion test-and-learn behavior across the team: pilot fast, read signals, scale what wins
Be the brand filter on actionable cultural moments and bubble up opportunities that feel aligned to brand ethos
Stay grounded in the numbers: track brand health, velocity, and share using syndicated data (Circana/Nielsen/SPINS) and consumer insights, and use them to shape strategy
Understand how brand and campaign work shows up at retail, and connect marketing activity to velocity, distribution, and business outcomes
Ability to use data to drive flavor innovation recommendations, and collaborate with cross-functionals to commercialize new SKUs and LE products
Partner with sales strategy and category management to develop compelling sales stories on brand strategy, product initiatives, and campaigns
Keep the full program accountable to brand positioning and to the business