Sr. Brand Manager

Piping Rock•Bohemia, NY

About The Position

As Sr. Brand Manager, you will lead and develop a cross-functional team while owning the brand’s overall business performance. You will be responsible for financial planning, P&L management, and monthly sales forecasting, ensuring alignment across teams to achieve revenue and margin goals. This role also oversees innovation project management, guiding new product development from concept to launch, as well as driving packaging and pricing strategies. Success in this position requires strong leadership, the ability to translate strategy into execution, and effective collaboration across marketing, creative, supply chain, and finance teams.

Requirements

Bachelor's degree or equivalent experience required
6+ years of professional experience preferred.
Ability to understand how to identify/interpret trends
Analytic & strategic thinking along with financial planning experience and creative thinking
Proven experience in planning, delivering, and measuring product success
Advanced Excel and power point skills is a must
Ability to successfully multitask and meet deadlines while remaining flexible and be able to pivot when priorities change.

Nice To Haves

Experience in the CPG industry a plus

Responsibilities

Additional duties as assigned
Own end-to-end management of assigned brands, from ideation through development and post-launch performance analysis
Drive brand growth and profitability through strategic planning and execution
Lead, manage, and develop a team responsible for brand execution, ensuring alignment with business objectives and high-quality delivery
Develop and enforce brand guidelines across forecasting, inventory, profitability, sales, and marketing initiatives
Conduct competitive analysis and trend research to inform product and marketing strategy
Analyze sales performance using POS and Nielsen data to drive data-informed decisions
Evaluate and ensure profitability of account-specific deals and promotions
Partner with Procurement on sourcing and development of new items and components
Oversee new product setup across internal systems and external retailer portals
Lead development and strategy of new products, including costing, packaging/label design, and quality/testing requirements
Drive inventory planning and analysis in collaboration with inventory and supply chain teams
Manage forecasting and inventory needs for new launches, distribution changes, and promotional activity
Build and maintain strong vendor relationships
Lead cross-functional collaboration across sales, creative, procurement, regulatory, and manufacturing teams
Develop growth strategies with key retail partners in partnership with the sales team
Create and deliver presentations for new product launches (corporate and account-specific)