Sr. Brand Manager

Prestige Brands•Tarrytown, NY

2d•$160,000 - $185,000•Hybrid

About The Position

Prestige Consumer Healthcare is seeking a highly motivated, entrepreneurial Senior Brand Manager to act as a business owner for several leading eye and ear care brands. This individual will bring a self-starting mindset, strong analytical discipline, strategic thinking, and creative problem-solving to drive sustainable growth. The ideal candidate is comfortable operating in a fast-paced, hands-on environment; can move seamlessly from insight to strategy to execution; and is energized by building brands through consumer insights, media effectiveness, innovation, and strong cross-functional leadership.

Requirements

Bachelor’s degree or MBA in Marketing, or equivalent work experience.
Minimum of 8 years of related brand marketing experience, including current or prior experience at the Senior Brand Manager level.
Client-side brand management experience required; agency experience alone is not sufficient.
Demonstrated leadership and team skills – Delivers strong business results by working collaboratively with internal and external partners. Uses available resources effectively to overcome challenges, achieve business objectives, and take ownership where appropriate.
Media and agency management – Experience developing and evaluating integrated media plans across modern media channels (digital, social, streaming/CTV, influencer, etc.). Ability to partner with agencies to set clear objectives, assess performance, optimize spend, and drive growth.
Strategic brand-building skills – Leads development of annual and long-range brand strategy; identifies growth opportunities through consumer, category, competitive, and financial analysis. Brings fresh thinking to brand strategy, consumer engagement, innovation, media activation, and problem solving, while grounding ideas in consumer insight and business objectives.
Consumer and category curiosity – Demonstrates curiosity about consumers, shoppers, competitors, culture, and marketplace trends. Proactively seeks out data, insights, and new ideas to uncover growth opportunities and challenge assumptions.
Analytical and problem-solving skills – Converts analysis into insights, sustainable strategies, and actionable plans. Able to sort through complex data, identify core issues, and develop clear action plans. Resourceful in achieving objectives and results despite obstacles.
Candidate should be comfortable with and have experience in the following areas: Syndicated data / consumption data, P&L analysis, Forecasting, Pricing, Market share and velocity analysis, Marketing ROI / campaign performance, Retailer and ecommerce performance
Strong communication and influence skills – Communicates in a clear, concise, and persuasive style. Leads thinking across marketing, cross-functional partners, and agencies. Builds strong relationships with agencies, vendors, and internal teams, and inspires others to deliver against shared objectives.
Results and data orientation – Focuses on what needs to be achieved, how success will be measured, and how to deliver results in the right way.
Energized by an entrepreneurial environment – Comfortable in a hands-on environment and willing to roll up their sleeves to get things done. Able to make sound decisions with limited information and resources. Self-reliant, proactive, and resourceful, with a pioneering spirit and strong follow- through on commitments.
High proficiency in computer skills, including Microsoft Office
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Nice To Haves

CPG brand management experience with ownership of P&L or meaningful business results; OTC, personal care, HBA, home care, or other consumer healthcare experience preferred.
Experience managing agency partners and leading cross-functional teams required.
Media strategy, retail media, ecommerce, innovation, pricing, and commercialization experience strongly preferred.
Open to DTC CPG experience, but not DTC-only backgrounds.

Responsibilities

Develop brand plans that achieve company P&L targets, including advertising, promotions, research, innovation, and other brand-building initiatives. Work collaboratively with internal and external partners to drive superior market results. General management capabilities, including forecasting, annual planning, and P&L ownership, are required.
Manage the day-to-day execution of brand programs, including timeline management, budget ownership, program analysis, and agency coordination. Experience with annual planning and executing digitally focused marketing campaigns, including paid social, SEM, SEO, influencer, organic social, content creation, connected TV/streaming TV, programmatic video, and display.
Analyze consumption, shipment, financial, category, competitive, and marketplace data to identify trends, report on business performance, and uncover growth opportunities. Translate analysis into actionable insights and recommendations that support brand and enterprise decision making.
Bring strong commercial and brand acumen across brick-and-mortar and ecommerce channels, specifically Amazon and Walmart.com. Partner closely with Sales and Category Management to develop best-in-class retailer presentation materials, selling stories, and customer support resources.