General Sales Manager

Red Bull•Merrillville, IN

17d

About The Position

The General Sales Manager is accountable for the day-to-day operations and performance of a multi-site profit center across Northern Ohio. The role leads managers and direct reports to achieve business objectives, advance retail execution, establish effective sales and operational processes, and build a team aligned with Red Bull Distribution Company standards and culture. The General Sales Manager leads, coaches, and develops team members; sets clear expectations; provides feedback and recognition; and supports high-potential employees as they prepare for roles with greater responsibility. The position manages operating processes and expenses to achieve targeted profitability, collaborates with RBNA Sales and DP teams, and promotes collaboration and best practices across the organization. The role also develops and evaluates distribution plans, routes, new-item distribution, and volume and sales forecasts. It assesses market conditions, competition, and local dynamics, and coordinates with cross-functional departments to set KPI priorities, strategies, and goals that support volume plans and profit objectives.

Requirements

At least 8 years of experience in Direct Store Delivery (DSD) management, with a proven record of meeting or exceeding assigned sales objectives.
Key account management experience at the district, regional, and national levels.
Proven ability to motivate and build a successful sales team and promote initiatives that create strong trade partnerships.
Strong leadership skills, including the ability to mentor, train, and provide corrective feedback.
Excellent verbal and written communication skills, including preparing presentation materials and presenting information one-on-one and to groups.
Strong computer skills in Microsoft Word, PowerPoint, and Excel.
Demonstrated analytical and organizational skills.
Previous P&L experience.
Understanding of computer ordering systems and other IT systems.

Nice To Haves

Additional language skills.

Responsibilities

Lead, coach, and develop a team to meet or exceed operational objectives and execute sales and distribution targets to standard.
Create a supportive and accountable work environment; establish expectations, provide timely feedback, and recognize behaviors and results aligned with Red Bull standards.
Develop high-potential employees for future roles with additional responsibility.
Manage operating processes and expenses to deliver targeted profitability.
Collaborate with RBNA Sales and DP teams to develop and execute programs.
Model Red Bull values and reinforce expected behaviors and ways of working across the profit center.
Build a diverse team that reflects the marketplace and inspires team members through effective leadership.
Contribute to the peer group by sharing best practices and promoting collaboration across the organization.
Connect individual contributions to business priorities through leadership presence and meaningful recognition.
Develop and continually evaluate profit center distribution plans, routes, new-item distribution, and volume and sales forecasts.
Evaluate market conditions, competitive threats, and local dynamics that may affect volume, share, profit, and other business metrics.
Coordinate with cross-functional departments to develop KPI priorities, strategies, and goals and support volume and profit objectives.
Translate business priorities into clear expectations for leaders, including required results and expected behaviors.