General Sales Manager

Alta Cima•Seguin, TX

5d•Onsite

About The Position

The General Manager is responsible for the overall leadership, performance, and daily operations of the retail sales center. This role combines sales leadership, team development, operational oversight, and customer experience management to drive location profitability and long-term success. The General Manager leads and develops the Housing Consultants, Project Coordinators, and Administrative Assistants (if applicable) while ensuring processes are followed throughout the customer journey — from lead management and sales activity through home delivery and customer satisfaction. This is a hands-on leadership role that requires strong sales management skills, accountability, coaching ability, operational awareness, and a commitment to building a high-performing team culture.

Requirements

Proven leadership and team development skills.
Strong sales and customer service background.
Ability to motivate, coach, and hold team members accountable.
Strong organizational and time management skills.
Excellent verbal, written, and interpersonal communication skills.
Strong problem-solving and decision-making abilities.
Ability to work in a fast-paced, customer-focused environment.
Strong professionalism and business acumen.
Competent computer skills including CRM systems, Microsoft Outlook, Word, Excel, Teams, and other company software.
Ability to multitask and manage competing priorities effectively.
Must maintain a positive attitude and strong work ethic.
Minimum 3 years of retail sales, large-ticket sales, or sales management experience.
Previous leadership or management experience required.
Sales license may be required depending on state/location and must be obtained within required timeframe if applicable.
Saturdays are required.

Nice To Haves

Manufactured housing, home sales, or related industry experience preferred but not required.

Responsibilities

Lead, coach, train, and develop Housing Consultants, Project Coordinators, and Administrative Assistants.
Foster a positive, accountable, and team-oriented culture.
Conduct ongoing sales training, role-playing, coaching, and performance development.
Hold team members accountable to company processes, communication standards, and performance expectations.
Assist with interviewing, hiring, onboarding, and employee development.
Provide regular feedback, mentoring, and performance management.
Partner with Regional Management and Corporate Departments to support location success.
Drive sales performance and profitability of the location.
Support Housing Consultants with lead management, customer follow-up, and closing strategies.
Monitor lead response times, customer engagement, and sales conversion activity.
Ensure customers receive exceptional, professional, and customer-focused home-buying experience throughout the entire process.
Assist in resolving escalated customer concerns and sales issues.
Maintain strong product knowledge and industry awareness.
Help ensure sales contracts, pricing, and deal structures are accurate and complete.
Ensure operational procedures and company processes are consistently followed.
Work closely with Project Coordinators to help support deal progression, communication, and customer expectations.
Maintain oversight of deal flow, pending contracts, customer timelines, and coordination efforts between sales and operations.
Ensure location appearance, model homes, and office environment remain professional and customer ready.
Support compliance with company policies, licensing requirements, and operational standards.
Promote a customer-first culture throughout the sales center.
Ensure consistent communication and follow-through with customers.
Support team members in resolving customer concerns professionally and timely.
Create an environment where customers feel welcomed, informed, and valued throughout the process.
Other duties as assigned.