GENERAL SALES MANAGER

Fox Grand Traverse•Traverse City, MI

2d•$175,000 - $200,000

About The Position

Fox Grand Traverse Ford is seeking an experienced, highly motivated General Sales Manager to lead its new and pre-owned vehicle sales operations. This role calls for an automotive sales leader who can build strong teams and processes, maintain consistent accountability, and improve dealership performance. The position is supported by the resources of Fox Motors and offers an opportunity to influence dealership results and culture. The General Sales Manager leads sales operations and management staff, drives sales volume, market share, and profitability, and oversees inventory and pricing. The role works with Finance, Service, and dealership leadership to advance manufacturer objectives, dealership growth, and customer satisfaction. The successful candidate will foster a positive, competitive, customer-focused culture built on teamwork and integrity. Expected annual compensation is $175,000–$200,000, with a performance-driven compensation structure, comprehensive employee benefits, organizational support, and professional growth and advancement opportunities. The opportunity is based in Traverse City, Michigan.

Requirements

Significant automotive retail management experience, preferably as a General Sales Manager or successful New or Used Vehicle Sales Manager.
Proven record of increasing sales volume, profitability, and market share.
Strong leadership, coaching, and team-development skills.
Thorough understanding of automotive sales operations, desking, inventory management, and F&I processes.
Experience using dealership management systems, CRM platforms, and performance analytics.
Excellent communication, decision-making, and organizational skills.
Ability to lead by example in a fast-paced, performance-driven environment.
Develops people rather than simply directing them.
Understands how to create sustainable growth through disciplined processes.
Knows how to motivate a team while maintaining accountability.
Is comfortable making tough decisions and taking ownership of results.
Leads with integrity, professionalism, and enthusiasm.
Has a genuine passion for the automotive business and delivering an exceptional customer experience.

Responsibilities

Lead and oversee all aspects of new and pre-owned vehicle sales operations.
Recruit, coach, mentor, and develop a high-performing sales management team and sales consultants.
Increase retail sales volume, market share, gross profit, and overall departmental performance.
Establish clear expectations, monitor key performance indicators, and drive accountability.
Oversee inventory management, vehicle pricing, merchandising, and inventory turn.
Implement sales processes that improve customer engagement, closing ratios, and overall sales effectiveness.
Collaborate with Finance, Service, and dealership leadership to maximize performance and customer satisfaction.
Develop and execute strategies to achieve manufacturer sales objectives and dealership growth goals.
Create a positive, competitive, customer-focused culture built on teamwork and integrity.