General Sales Manager - WHIO TV

Cox Media Group•Kettering, OH

3d•Onsite

About The Position

WHIO-TV is seeking an inspiring sales leader to join their nationally renowned team. As the longtime top CBS affiliate in the country, WHIO-TV requires a strategist to maximize the monetization of its highly successful brands. The TV, digital, and radio station collaboration is well-established and offers unique cross-platform marketing opportunities. Cox Media Group (CMG) is a team of top talent and high performers, united in their approach to competing with their products and winning with their people. The successful candidate will have exemplary skills to inspire, coach, and influence others. This role will lead the advertising sales department and support other sales leaders. Together, they will develop creative advertising campaigns that can be executed seamlessly across multiple media platforms, creating success for customers and business results. The position will place significant focus on consumer insights, market research, trends, and specific client challenges, ensuring advertising campaigns are custom-designed and deliver a sufficient return on investment for clients. The role involves leading client and sales meetings and market events, including developing advertising seminars and B2B marketing strategies. While focusing on the advertising sales team and advertisers, the GSM will partner with the Local Programming team to develop effective marketing campaigns for top-rated radio stations. The ideal candidate will have a proven track record of leading integrated campaign development, strong collaboration skills, a strong work ethic, a proven management background, and experience with multiple media platforms. Experience in recruiting and managing talented account executives is preferred.

Requirements

3 years leading a team in at least one of the following areas: marketing, advertising agency, digital media, or media sales
Proven track record of developing unique advertising campaigns and promotions for advertisers across radio formats and across multiple media, including digital and social media platforms
Strong track record of developing strategic priorities and action plans, and of achieving results
Proven understanding of the competitive media landscape
Highly successful at leading collaboration and cross-departmental processes
Proven success in developing integrated marketing concepts and campaigns across multiple media platforms
Experienced problem solver; brainstorming and marketing strategy facilitation
Strong relationships and networking skills are essential
Must have a valid driver's license and a clean driving record

Nice To Haves

Bachelor's degree preferred, equivalent work experience, and abilities considered
Successful background in recruiting and managing talented account executives is preferred

Responsibilities

Coaches, leads, and inspires the sales team to exceed business goals
Establishes and executes a revenue strategy to maximize our assets and revenue potential
Achieves revenue goals by developing and supervising the CMG sales team
Develops advertising campaigns tailored to advertiser needs and objectives and executes across multiple media platforms
Develops strategy, designs, and activation plan for advertiser events and promotions
Responsible for leading seamless collaboration between the sales and programming teams to ensure the market achieves optimal audience engagement and delivers strong advertiser results
Exercises independent judgment in allocating resources to programs likely to yield the best results
Partners with Program Directors to develop and implement external and internal marketing strategies, communications, and public relations activities
Leads the creative process, including brainstorming and designing campaigns
Develops insights and strategies from consumer research
Drives critical thinking about brand and product strategy
Drives new-business development across all platforms