General Sales Manager

Colton RV & Marine•Wind Gap, PA

11d•$120,000 - $150,000

About The Position

Colton RV & Marine is hiring an experienced, driven General Sales Manager to lead the sales operation at its Pocono dealership in Wind Gap, Pennsylvania. The role involves taking ownership of sales performance, team development, business management, and the customer experience. The manager will work hands-on with salespeople and collaborate with Finance & Insurance and other departments to achieve dealership objectives. The company is family-owned and operated, has been in business since 1962, and offers opportunities to grow as it expands into additional markets.

Requirements

Proven sales management experience and a track record of achieving results.
Strong leadership skills and a passion for coaching and developing people.
Excellent closing, negotiation, and deal-structuring abilities.
Understanding of dealership financial performance, inventory management, and Finance & Insurance operations.
Strong judgment, problem-solving skills, and confidence in making decisions.
Ability to hold people accountable while building a positive team culture.
Willingness to travel for industry events, manufacturer meetings, and RV shows.
An ideal team player who is humble, hungry, and smart.

Nice To Haves

RV, automotive, marine, powersports, or related dealership experience.

Responsibilities

Drive sales volume, gross profit, inventory turns, and departmental profitability.
Establish sales goals, monitor results, and create accountability throughout the sales team.
Work alongside salespeople to structure deals, overcome objections, and close business.
Ensure consistent execution of the sales process and customer follow-up.
Partner with Finance & Insurance to improve performance while delivering a strong customer experience.
Recruit, train, coach, and motivate sales professionals.
Conduct regular sales meetings, individual coaching sessions, and ongoing training.
Develop future leaders and promote a culture of continuous improvement.
Set high expectations while fostering a positive workplace environment.
Lead by example with a hands-on approach and commitment to the team's success.
Monitor inventory, pricing, aging, merchandising, and product mix.
Develop forecasts and action plans to achieve dealership objectives.
Make informed business decisions that improve performance.
Work with Marketing, Service, Parts, and other departments to create a seamless customer experience.
Build relationships with manufacturer partners and participate in factory visits, industry meetings, and RV shows.