General Manager - Floater

24 Hour Fitness•Arvada, CO

About The Position

The General Manager at 24 Hour Fitness leads club operations and team performance in support of the company’s mission, vision, and values. The role focuses on membership growth, revenue generation, operational excellence, and delivering an exceptional member experience. The General Manager builds a results-oriented culture, develops a motivated team, maintains a welcoming club environment, and works to exceed performance targets. The position oversees sales and revenue streams, team recruitment and development, member engagement and retention, daily facility operations, budgets, safety, policy compliance, and community outreach. The role follows a consistent schedule of either 9:00 AM–7:00 PM or 10:00 AM–8:00 PM, aligned with peak business hours and club needs, and may require travel up to 10% for training sessions and meetings.

Requirements

  • 3–5+ years of management experience in the broader retail, hospitality, or fitness industry, with a proven track record of success.
  • 2–4 years of progressive management experience supervising 3–10+ employees in a team environment, with measurable employee development and promotion outcomes.
  • Ability to inspire and lead teams in implementing and delivering member and team-member initiatives through strong service focus and a consistent service culture.
  • Ability to create an outstanding member and team-member experience and a high-performance culture through people development, innovation, and collaboration.
  • Excellent communication, interpersonal, and customer service skills.
  • CPR/AED certification required within 30 days of hire and must be maintained throughout employment. The company provides access to an approved training program at no cost.
  • Personal Training certification from a nationally recognized organization, such as NASM or ISSA, required within 90 days of hire. A degree in Exercise Science, Kinesiology, or a related field may satisfy this requirement in lieu of certification, subject to qualification and approval.
  • Ability to travel up to 10% of the time for training sessions and meetings.
  • Frequent cognitive ability to learn tasks, remember processes, maintain focus, complete tasks independently within specified time frames, make timely decisions, and communicate effectively.
  • Frequent use of telephones, computers, printers, and other electronic devices requiring fine manipulation.
  • Ability to stand and walk for prolonged periods while supervising the club floor and interacting with members and staff.
  • Ability to bend, stoop, climb, reach, and lift or move up to 25 pounds regularly and occasionally up to 50 pounds, with or without assistance.
  • Ability to work with regular exposure to cleaning chemicals and agents, fitness equipment, and moving mechanical parts, and occasional exposure to loud noise consistent with a fitness or gym environment.

Nice To Haves

  • Bachelor's degree in Business Administration, Sports Management, Exercise Science, Kinesiology, or a related field.
  • Familiarity with sales techniques and strategies.
  • Active involvement in the fitness community through professional associations or networking events.

Responsibilities

  • Develop and implement strategies for membership sales, fitness, retail, and other revenue streams to exceed targets.
  • Recruit, train, and develop a high-performing team with shared goals and a one-team mindset.
  • Coach and support team members, set objectives, delegate responsibilities, leverage strengths, and promote excellence and accountability.
  • Build strong member relationships and create a welcoming, community-focused environment that supports member engagement and fitness goals.
  • Oversee day-to-day club operations, including facility maintenance, equipment upkeep, and cleanliness.
  • Manage budgets, control expenses, and maximize profitability while following company policies and procedures.
  • Implement safety protocols to protect members and staff and comply with health and safety regulations.
  • Build local community relationships, represent the gym at events, and implement outreach initiatives to attract new members.
  • Develop and execute member retention strategies, including engagement programs, events, and incentives.
  • Promote awareness of and compliance with company policies, procedures, standards, and relevant industry regulations.
  • Maintain a consistent 9:00 AM–7:00 PM or 10:00 AM–8:00 PM schedule aligned with peak business hours and club needs.
  • Travel up to 10% of the time to attend training sessions and meetings.

Benefits

  • Paid time off.
  • Medical coverage.
  • Dental coverage.
  • 401(k) with match for qualifying positions.
  • Free gym membership.
  • Discounts on products and personal training.
  • Employee Resource Groups that facilitate team-member connections and participation in community events, in person and virtually.
  • The company provides access to an approved CPR/AED training program at no cost.
  • The company provides access to a Personal Training certification program at no cost.
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