General Manager I

Service Experts Heating & Air Conditioning•Hurricane, UT

About The Position

The General Manager at Service Experts is a strategic leadership role accountable for driving revenue, market growth, and profitability across HVAC, Plumbing, and Electrical services. The role oversees sales operations, leads the execution of sales strategies, and ensures alignment with business objectives while maintaining high standards of compliance, ethics, and financial stewardship. The General Manager helps shape the sales culture, expand market share, and support ethical, profitable growth. The position is responsible for sales performance, including forecasting, pipeline health, pricing execution, margin protection, and cost of sales. It also involves analyzing financial and operational performance, developing programs to improve sales outcomes, coaching and supporting sales teams, working across departments, strengthening CRM usage and data-driven decisions, addressing compliance issues and complaints, and supporting the recruitment and retention of sales professionals.

Requirements

Bachelor’s degree in Business, Finance, Marketing, or a related field.
7–10+ years of progressive sales leadership experience in HVAC, home services, or a consumer-focused field services industry; the posting also lists a minimum experience of 8+ years.
Proven success managing sales operations with full accountability for revenue, margins, and P&L performance.
Advanced financial acumen, including experience in sales forecasting, pricing strategies, cost modeling, and budget management.
Strong understanding of compliance frameworks, ethical standards, and complaint resolution processes in a regulated or customer-sensitive environment.
Excellent leadership skills and the ability to inspire, develop, and retain talent in high-growth, performance-driven settings.
Proficiency with CRM platforms, such as Service Titan, sales performance dashboards, and business intelligence tools.
Strategic, analytical, and operational focus, with strong executive communication skills.

Nice To Haves

MBA strongly preferred.

Responsibilities

Lead the development and execution of sales strategies that drive revenue growth and sustainable profitability across service lines.
Own sales performance, including revenue forecasting, pipeline health, pricing execution, margin protection, and cost of sales.
Set and manage performance targets and KPIs to promote accountability and optimize sales productivity.
Analyze P&L statements, margin trends, and operational data to influence pricing models and maintain financial discipline.
Develop and implement programs to increase average ticket size, service bundling, close rates, and lead conversion.
Foster an ethical, high-performance sales culture through coaching, development, and field support.
Partner with field operations, finance, and marketing on customer experience, labor costing, and marketing ROI.
Promote CRM adoption, accurate sales pipeline tracking, and data-driven decision-making.
Monitor and address sales-related compliance risks and ensure adherence to internal policies, regulatory requirements, and ethical sales practices.
Manage investigations and resolution of ethical complaints, customer escalations, sales misconduct, or employee complaints in coordination with HR, Legal, and Compliance.
Prepare and review compliance reports related to sales practices and ensure corrective actions are implemented when needed.
Support talent acquisition, onboarding, and retention of high-performing sales professionals.