General Manager I

Service Experts Heating & Air Conditioning•Roanoke, VA

About The Position

The General Manager at Service Experts is a strategic leadership role accountable for driving revenue, market growth, and profitability across HVAC, Plumbing, and Electrical services. The role oversees sales operations, leads the execution of sales strategies, and aligns sales activities with business objectives while upholding compliance, ethics, and financial stewardship. The General Manager helps shape the sales culture, expand market share, and support ethical, profitable growth. The position requires progressive sales leadership experience, financial and operational expertise, and the ability to develop high-performing teams. It partners with field operations, finance, marketing, HR, Legal, and Compliance to support customer experience, sales performance, compliance, and talent outcomes.

Requirements

Bachelor’s degree in Business, Finance, Marketing, or a related field.
7–10+ years of progressive sales leadership experience in HVAC, home services, or a consumer-focused field services industry; the posting also states a minimum experience of 8+ years.
Proven success managing sales operations with full accountability for revenue, margins, and P&L performance.
Advanced financial acumen, including experience in sales forecasting, pricing strategies, cost modeling, and budget management.
Strong understanding of compliance frameworks, ethical standards, and complaint resolution processes in a regulated or customer-sensitive environment.
Excellent leadership skills and the ability to inspire, develop, and retain talent in high-growth, performance-driven settings.
Proficiency with CRM platforms, sales performance dashboards, and business intelligence tools.
Strategic, analytical, and operational focus, with strong executive communication skills.

Nice To Haves

MBA strongly preferred.
Experience with Service Titan or a comparable CRM platform.
Relocation assistance may be available for the right hire.

Responsibilities

Lead the development and execution of sales strategies that drive growth and sustainable profitability across service lines.
Own sales performance, including revenue forecasting, pipeline health, pricing execution, margin protection, and cost of sales.
Set and manage performance targets and KPIs to drive accountability and optimize sales productivity.
Analyze P&L statements, margin trends, and operational data to influence pricing models and ensure financial discipline.
Develop and implement programs to increase average ticket size, service bundling, close rates, and lead conversion.
Foster an ethical, high-performance sales culture through coaching, development, and field support.
Partner with field operations, finance, and marketing to align customer experience, labor costing, and marketing ROI.
Promote CRM adoption, accurate sales pipeline tracking, and data-driven decision-making.
Monitor and address sales-related compliance risks, ensuring adherence to internal policies, regulatory requirements, and ethical sales practices.
Manage investigations and resolutions of ethical complaints, customer escalations, sales misconduct, or employee complaints in coordination with HR, Legal, and Compliance.
Prepare and review compliance reports related to sales practices and ensure corrective actions are implemented when necessary.
Support talent acquisition, onboarding, and retention of high-performing sales professionals.