General Manager I

Service Experts•Salem, VA

About The Position

The General Manager at Service Experts is a strategic leadership role accountable for revenue growth, market expansion, and profitability across HVAC, Plumbing, and Electrical services. The position oversees sales operations and execution of sales strategies in alignment with business objectives, while maintaining high standards of compliance, ethics, and financial stewardship. The leader is responsible for shaping sales culture, expanding market share, and supporting ethical, profitable growth.

Requirements

Bachelor’s degree in Business, Finance, Marketing, or a related field.
7–10+ years of progressive sales leadership experience in HVAC, home services, or a consumer-focused field services industry; the posting also lists a minimum experience of 8+ years.
Proven success managing sales operations with full accountability for revenue, margins, and P&L performance.
Advanced financial acumen, including experience in sales forecasting, pricing strategies, cost modeling, and budget management.
Strong understanding of compliance frameworks, ethical standards, and complaint resolution processes in a regulated or customer-sensitive environment.
Excellent leadership skills, including the ability to inspire, develop, and retain talent in high-growth, performance-driven settings.
Proficiency with CRM platforms (such as Service Titan), sales performance dashboards, and business intelligence tools.
Strategic, analytical, and operationally focused, with strong executive communication skills.

Nice To Haves

MBA strongly preferred.

Responsibilities

Lead the development and execution of sales strategies to drive revenue growth and sustainable profitability across service lines.
Own sales performance, including revenue forecasting, pipeline health, pricing execution, margin protection, and cost of sales.
Set and manage performance targets and KPIs to drive accountability and optimize sales productivity.
Analyze P&L statements, margin trends, and operational data to influence pricing models and maintain financial discipline.
Develop and implement programs to increase average ticket size, service bundling, close rates, and lead conversion.
Build an ethical, high-performance sales culture through coaching, development, and field support.
Partner with field operations, finance, and marketing to align customer experience, labor costing, and marketing ROI.
Promote CRM adoption, accurate sales pipeline tracking, and data-driven decision-making.
Monitor sales-related compliance risks and ensure adherence to internal policies, regulatory requirements, and ethical sales practices.
Coordinate with HR, Legal, and Compliance to investigate and resolve ethical complaints, customer escalations, sales misconduct, and employee complaints.
Prepare and review compliance reports related to sales practices and ensure corrective actions are implemented when necessary.
Support talent acquisition, onboarding, and retention of high-performing sales professionals.