General Manager - New York City FC Team Store

Urban Ridge Supplies•New York, NY

26d•Onsite

About The Position

The General Manager is responsible for the overall success of the assigned New York City FC retail store, including sales performance, profitability, fan engagement, promotional execution, special events, and day-to-day operations. The role uses data, automation, and AI-enabled insights to support business growth and deliver an exceptional fan experience. It develops and leads high-performing teams through coaching, talent development, and performance management, while fostering accountability, inclusion, and excellent service. The General Manager partners across the business to achieve objectives and is the primary liaison between Team Partners and Fanatics business partners. The position is based on-site at the assigned venue and reports to the Regional Director. The schedule is rotating and full time, covering days, nights, weekends, holidays, game days, and extended hours during special events as business needs require.

Requirements

At least 5 years of retail management experience; flagship, high-volume, or high-profile retail experience is preferred.
Experience leading and developing exempt and non-exempt employees.
Strong retail business acumen, including financial management, budgeting, and P&L accountability.
Ability to identify business trends and work cross-functionally to develop and execute strategies that drive sales, profitability, and operational results.
Understanding of consumer and fan behavior and ability to align business decisions with market trends and customer needs.
Track record of operational excellence and delivering results in a fast-paced environment.
Experience managing employee relations with Human Resources, including compliance with company policies and employment laws and union environments where applicable.
Strong leadership, communication, interpersonal, and problem-solving skills, including the ability to influence and collaborate across organizational levels.
Strong written and verbal communication skills.
Proficiency in Microsoft Office Suite and retail point-of-sale systems.
Ability to work independently, prioritize effectively, and provide teams with clear direction, coaching, accountability, and follow-through.
Commitment to an inclusive workplace that supports employee development, engagement, and constructive conflict resolution.
Integrity, professionalism, and ethical conduct.
Ability to work a flexible schedule that includes evenings, weekends, holidays, home games, and special events.
Reliable attendance, punctuality, and professional representation of the Fanatics brand.
Ability to sit, stand, walk, reach, bend, and move throughout the facility as needed; lift, carry, and move merchandise and equipment weighing up to 30 pounds.
Bachelor’s degree or equivalent work experience is preferred but not required.

Nice To Haves

Experience in a flagship, high-volume, or high-profile retail environment.
Bachelor’s degree or equivalent work experience.

Responsibilities

Oversee the assigned retail location’s sales performance, profitability, fan engagement, promotional execution, special events, and daily operations.
Set and maintain high standards for the fan experience, use feedback and business insights to improve it, and champion an inclusive workplace.
Develop and present business strategies and performance updates to Retail Leadership, Team Partners, and cross-functional partners.
Create and execute strategic plans that advance company objectives, business growth, and operational excellence.
Analyze KPIs, operational metrics, and P&L results to identify opportunities and risks and implement performance-improvement initiatives.
Serve as the primary liaison between Team Partners and Fanatics business partners, supporting communication, alignment, and issue resolution.
Delegate Manager on Duty responsibilities and ensure effective leadership coverage.
Lead company initiatives through clear communication, prioritization, and accountability; identify improvements to operations, merchandise performance, and the fan experience.
Recruit, develop, and retain talent; provide coaching, feedback, and performance management; and create succession plans with Human Resources and the Regional Director.
Build cross-functional partnerships and lead teams through changing business needs, growth, and transformation.
Use AI, technology, data, and digital tools to improve efficiency, quality, decision-making, and performance.
Work on-site at the assigned venue and support outdoor retail operations during game days and special events as needed.