General Manager 714

WhiteWater Express Car Wash • Ionia Township, MI

9d • $60,000 - $65,000 • Onsite

About The Position

The General Manager is responsible for the overall performance and operations of a WhiteWater Express location. This role leads day-to-day operations, drives revenue growth, ensures operational efficiency, and fosters a positive team culture. The General Manager oversees staff development, upholds safety and service standards, and manages the location’s financial and operational success. The position reports directly to the Area Director.

The General Manager leads and develops the team, manages customer and employee experience, coordinates daily operations and safety, supports sales and financial performance, and handles administrative duties such as payroll and compliance. The role requires flexibility to work 45–50 hours per week, adjusting as needed to meet business demands.

Requirements

• High school diploma or equivalent; a combination of experience and/or education will also be considered.
• 1–3 years of management experience in retail, hospitality, or another fast-paced environment.
• Experience supervising teams of 8–12 employees, including hiring, training, scheduling, and performance management.
• Strong leadership and management capabilities with proven sales acumen.
• Excellent verbal and written communication skills, including conflict-resolution abilities.
• Proficiency in Microsoft Office Suite, Google Workspace, and POS systems.
• Ability to multitask, prioritize, and work effectively under pressure while maintaining attention to detail.
• Ability to lift and carry up to 50 pounds.
• Ability to work outdoors in varying weather conditions, including heat, cold, rain, and humidity.
• Ability to stand, walk, bend, and move throughout a fast-paced environment.
• Flexibility to work 45–50 hours per week, adjusting as needed to meet business demands.

Nice To Haves

• Car wash experience is not required.

Responsibilities

• Cultivate a positive, customer-focused workplace culture through coaching and leadership development.
• Lead by example and foster a team-oriented environment where employees feel empowered to lead.
• Recruit, hire, train, and develop team members while managing performance and retention.
• Deliver a safe, clean, five-star experience for customers and employees.
• Address and resolve customer and employee concerns while promoting a respectful environment.
• Educate customers about wash products, packages, memberships, and promotions to support satisfaction and sales.
• Create and communicate schedules for daily and weekly operations.
• Ensure maintenance tasks are completed and the location meets cleanliness and site standards.
• Troubleshoot equipment and partner with Facilities and IT to resolve issues.
• Uphold company policies and enforce safety protocols.
• Drive revenue growth through team development and effective customer interactions.
• Use KPI tools to increase membership revenue and retention.
• Manage controllable costs with support from the Area Director and insights from Business Intelligence dashboards.
• Review and approve employee hours and perform payroll tasks, ensuring accuracy and compliance with company policies.
• Manage hiring, training, performance, and employee development.
• Enforce company policies, procedures, and compliance standards.
• Perform other duties as assigned to ensure smooth operations.

Benefits

• Performance-based bonus potential under the company’s incentive plan; payments vary with results and are not guaranteed.
• Comprehensive medical, dental, and vision benefits.
• Paid time off.
• 401(k) retirement plan with company match.
• Company-paid life insurance.
• Career advancement opportunities.
• Free weekly car washes.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED