General Manager

Safe Fleet•Seattle, WA

About The Position

We are seeking a hands-on General Manager to lead an upfit center. The role is responsible for the facility’s overall leadership, performance, growth, and profitability, with responsibility spanning operations, sales and business development, and financial management, including full P&L ownership. The General Manager establishes operational and sales processes, builds a high-performance, customer-focused shop culture, and monitors key business performance indicators. The position oversees upfit projects from intake through completion and manages quality, safety, workflows, scheduling, logistics, suppliers, and external vendors. It also generates and closes business, develops customer relationships, prepares quotes and pricing strategies, pursues new markets and partnerships, and builds a sustainable sales pipeline. Financial duties include managing pricing, margins, costs, revenue, expenses, job costing, profitability targets, and regular performance reporting. Candidates must be legally entitled to work in the United States and hold a valid passport for entry into Canada. Proof is required. Ranger Design does not sponsor work permit applications, and requests will be treated confidentially.

Requirements

  • Experience in automotive, upfitting, fabrication, or a related industry is preferred.
  • Strong background in sales and business development.
  • Proven leadership or general management experience.
  • Strong financial acumen, including P&L, margins, and cost control.
  • Ability to work independently and build structure from the ground up.
  • Strong organizational and problem-solving skills.
  • Valid driver’s license.
  • Must be legally entitled to work in the United States.
  • Must hold a valid passport for entry into Canada and provide proof.

Nice To Haves

  • Experience in automotive, upfitting, fabrication, or a related industry.

Responsibilities

  • Take overall responsibility for the upfit center’s performance, growth, and profitability.
  • Establish and implement operational and sales processes.
  • Create a high-performance, customer-focused shop culture.
  • Monitor and drive business KPIs, including sales, margins, efficiency, and customer satisfaction.
  • Oversee upfit projects from intake to completion.
  • Ensure quality control, safety standards, and efficient workflow processes.
  • Manage scheduling, logistics, suppliers, and external vendors.
  • Build and scale operational systems as the business grows.
  • Generate, manage, and close new business with fleet, commercial, and retail customers.
  • Develop and maintain strong customer relationships.
  • Prepare quotes, proposals, and pricing strategies.
  • Identify and pursue market opportunities and partnerships.
  • Build a sustainable sales pipeline and repeat-business base.
  • Manage the upfit center’s financial performance and profitability, including full P&L responsibility.
  • Manage pricing, margins, and cost control; track revenue, expenses, and P&L performance.
  • Approve job costing and ensure profitability targets are met.
  • Report regularly on financial and operational performance.
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