General Manager - Ann Arbor

JETSET Pilates•Ann Arbor, MI

About The Position

JETSET Pilates is hiring a Founding General Manager to launch a new Ann Arbor studio. The General Manager partners closely with ownership to recruit and develop the team, build community excitement, establish operational excellence, and lead a successful studio opening. After launch, the role leads day-to-day studio operations while driving membership growth, team development, and an exceptional client experience. General Managers are expected to complete the JETSET Instructor Training Academy Program, teach an average of 6–8 classes per week, and maintain an active in-studio presence during at least 25 class times per week. The role may expand to support additional studio openings and multi-unit growth as the brand scales.

Requirements

  • At least 3 years of operations or general management experience.
  • Track record of building and leading high-performing teams.
  • Demonstrated self-starter with an entrepreneurial spirit, initiative, proactive problem-solving skills, and comfort working where processes are still being established.
  • Strong sales instincts and experience driving revenue targets and coaching others to do so.
  • Strong analytical skills, including building reports, interpreting data, and making decisions based on metrics.
  • Exceptional organizational skills and ability to manage competing priorities while maintaining momentum and attention to detail.
  • Outstanding communication and interpersonal skills, with the ability to connect with people and make clients and team members feel valued.
  • Ability to travel for a 5-day Instructor training at a Regional Training & Support Center.
  • Ability to stand and move throughout the studio for extended periods.
  • Ability to lift up to 30 pounds.
  • Flexible availability, including mornings, evenings, weekends, and holidays as business needs require.

Nice To Haves

  • Experience in boutique fitness, hospitality, or a luxury membership-model consumer service environment.
  • Experience leading teams across multiple locations or in a pre-opening context.
  • Hands-on experience in fitness instruction or coaching.
  • Passion for community building and understanding of the local wellness, fitness, and hospitality community.

Responsibilities

  • Execute local grassroots marketing initiatives before opening.
  • Build relationships with local businesses, influencers, and community partners, and generate local awareness and excitement ahead of launch.
  • Build and manage a pipeline of prospective founding members.
  • Support local social media initiatives that drive awareness and membership growth.
  • Coordinate community events and pre-sale activations.
  • Recruit, hire, onboard, and develop the founding Instructor and Studio Lead teams before opening.
  • Lead onboarding and operational training initiatives.
  • Foster a culture of accountability, collaboration, and hospitality.
  • Conduct regular coaching conversations and performance check-ins.
  • Partner with ownership on launch readiness.
  • Establish operational processes, studio workflows, schedules, staffing plans, and operational standards.
  • Ensure opening day is executed successfully.
  • Coordinate vendor readiness, equipment setup, and operational logistics for the studio launch.
  • Drive founding membership sales and execute pre-sale and launch campaigns.
  • Coach the team on consultative sales techniques.
  • Monitor pre-sale conversion metrics, founding membership goals, and launch-readiness KPIs.
  • Provide ownership with regular updates on launch readiness and business performance.
  • Identify opportunities to improve systems and processes.
  • Support future studio openings as the brand grows.
  • After launch, lead day-to-day studio operations, membership growth, team development, and client experience.
  • Complete the JETSET Instructor Training Academy Program, teach an average of 6–8 classes weekly, and maintain an in-studio presence during a minimum of 25 class times per week.

Benefits

  • Complimentary or discounted JETSET Pilates classes
  • Paid time off (PTO)
  • Professional development opportunities
  • Additional benefits—including performance bonuses, health insurance, retirement plans, and other perks—may be offered depending on the studio location
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