Manager

Planet Fitness • City of Rochester, NY

18d • $62,353 - $68,353 • Onsite

About The Position

The General Manager leads the club team and is accountable for the successful management, administration, and daily operations of the gym. The role is responsible for club performance across membership growth, total revenue and sales, labor and payroll budgets, customer satisfaction, and Planet Fitness brand excellence. The General Manager creates a clean, comfortable, friendly environment and delivers outstanding experiences for members and team members while pursuing same-store revenue growth and profitability.

The position includes developing staff, building community relationships, leading local field marketing and corporate sales efforts, and ensuring club practices align with Planet Fitness and Ignite Fitness standards. The General Manager sets and tracks operational performance, maintains compliance and accurate club documentation, and oversees staffing, scheduling, cleanliness, maintenance, and repairs. The role reports to the Regional Manager and has direct supervisory responsibility for club team members. Occasional travel to other locations or local community events may be requested.

Requirements

• At least 2 years of experience managing a team in a high-volume or fast-paced environment.
• A career path showing increasing levels of responsibility and proven success delivering measurable results.
• High school diploma or equivalent required.
• Experience with Microsoft Office, including Word and Excel, and general technology such as computers and phone systems.
• Strong oral and written communication skills and attention to detail.
• Ability to organize and prioritize multiple tasks and adapt as needs change.
• Weekend shifts may be expected at times, depending on staffing, performance, and other business needs.

Nice To Haves

• Bachelor’s degree or equivalent years of management experience preferred.
• Experience in a multi-unit organization is a plus.

Responsibilities

• Recruit, lead, manage, communicate with, train, and develop club staff, including Assistant Managers, Front Desk employees, and Fitness Trainers.
• Support direct team members and peer General Managers to encourage personal and professional growth, teamwork, and shared success across the market or region.
• Address club and online issues involving employees and members respectfully, appropriately, and in a timely manner.
• Maintain a clean, friendly, and well-maintained environment that promotes a superior customer and club experience.
• Ensure employees are trained on Ignite Fitness and PFHQ initiatives, including club tours, information calls, cleanliness expectations, handling member concerns, and enrolling new members.
• Drive club revenue growth and profitability by increasing membership and EFT per member, reducing attrition, managing and collecting bad debt, maintaining a high prospect closing percentage, and growing retail sales.
• Lead field marketing and corporate sales efforts by attending local events and developing partnerships and group memberships with community businesses.
• Set, communicate, and track key operational metrics to maintain strong club performance and achieve goals.
• Monitor accuracy and compliance with policies, procedures, standards, inventory, supplies, club documentation, and confidentiality requirements.
• Oversee employee payroll and scheduling to remain within budgeted hours while keeping the club appropriately staffed.
• Deliver brand excellence through PFHQ and Ignite Fitness brand-standard reviews, monthly self-audits, daily cleaning expectations, standard operating procedures, and timely maintenance and repair support.
• Communicate and implement new initiatives from Ignite Fitness and PFHQ.
• Undertake additional duties or assignments within the overall scope of the position.

Benefits

• Competitive salary
• 401(k) plan
• Employee-linked incentive program
• Company contribution toward health benefits, including medical, dental, vision, LTD, STD, and illness coverage
• Paid time off
• Free Black Card membership
• Exercise incentives

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED