General Manager

Safe Fleet•Seattle, WA

11d

About The Position

We are seeking a hands-on General Manager to lead an upfit center. The role is responsible for the facility’s overall leadership, performance, growth, and profitability, combining operations, sales and business development, and financial management with full P&L responsibility. The General Manager establishes operational and sales processes, builds a high-performance, customer-focused shop culture, and monitors business KPIs. The role oversees upfit projects from intake through completion and ensures quality control, safety, and efficient workflows. It also manages scheduling, logistics, suppliers, and external vendors, while building and scaling operational systems as the business grows. The General Manager generates and closes business with fleet, commercial, and retail customers; develops customer relationships; prepares quotes and proposals; sets pricing strategies; pursues market opportunities and partnerships; and builds a sustainable sales pipeline and repeat-business base. The position owns the upfit center’s financial performance, including pricing, margins, cost control, revenue and expense tracking, job costing approvals, profitability targets, and regular reporting on financial and operational performance. Candidates must be legally entitled to work in the United States and hold a valid passport for entry into Canada; proof is required. Ranger Design does not sponsor work permit applications. Requests will be treated confidentially.

Requirements

Experience in automotive, upfitting, fabrication, or a related industry is preferred.
Strong background in sales and business development.
Proven leadership or general management experience.
Strong financial acumen, including P&L, margins, and cost control.
Ability to work independently and build structure from the ground up.
Strong organizational and problem-solving skills.
Valid driver’s license.
Must be legally entitled to work in the United States.
Must hold a valid passport for entry into Canada and provide proof.

Nice To Haves

Experience in automotive, upfitting, fabrication, or a related industry.

Responsibilities

Take overall responsibility for the upfit center’s performance, growth, and profitability.
Establish and implement operational and sales processes.
Create a high-performance, customer-focused shop culture.
Monitor and drive KPIs covering sales, margins, efficiency, and customer satisfaction.
Oversee upfit projects from intake to completion.
Ensure quality control, safety standards, and efficient workflow processes.
Manage scheduling, logistics, suppliers, and external vendors.
Build and scale operational systems as the business grows.
Generate, manage, and close new business with fleet, commercial, and retail customers.
Develop and maintain strong customer relationships.
Prepare quotes and proposals and develop pricing strategies.
Identify and pursue new market opportunities and partnerships.
Build a sustainable sales pipeline and repeat-business base.
Manage pricing, margins, and cost control.
Track revenue, expenses, and overall P&L performance.
Approve job costing and ensure profitability targets are met.
Regularly report on financial and operational performance.