General Manager, Subscription Business

Rent the Runway • Brooklyn, NY

19h • Hybrid

About The Position

The General Manager of Subscription leads and accelerates growth of Rent the Runway’s core membership business. The role has P&L responsibility and is accountable for setting the vision, developing an aggressive growth strategy, and executing a comprehensive roadmap for the next phase of subscription growth. The GM works across acquisition, retention, product, merchandising, pricing, inventory, and operations, leading a cross-functional team to deliver a strong member experience and financial performance. This full-time role reports to an Executive team member overseeing Commercial Revenue and is part of the company’s extended leadership team.

Requirements

• 10+ years of experience in strategy, operations, product, or general management roles within e-commerce, subscription, retail, or consumer-facing businesses.
• Proven experience owning a subscription, membership, or consumer business line or P&L.
• Strong understanding of acquisition economics, retention drivers, and cost structures, with ability to deliver quantifiable business impact.
• Track record of driving growth and executing cross-functional initiatives.
• Ability to operate autonomously in dynamic, fast-paced environments.
• Experience with lifecycle marketing, CRM, growth marketing, or subscription retention strategies.
• Experience working with Product and Engineering teams to build, test, and launch customer-facing features.
• Highly analytical and data-driven, able to translate insights into action and measure incrementality.
• Comfort operating at strategic and executional levels, including a willingness to take on small tasks.
• Excellent communication and stakeholder management skills, including presenting to executive leadership and gaining alignment across stakeholders.
• Passion for exceptional customer experiences and the fashion-tech and rental/resale economy.

Nice To Haves

• Experience in fashion or apparel.
• Experience in digital merchandising.
• Experience with membership programs.
• Experience optimizing conversion funnels.

Responsibilities

• Own the Subscription business P&L, including revenue growth, contribution margin, and cost structure.
• Define and execute a strategy to scale membership, including growth levers, member segments, and plan options.
• Establish KPIs and performance dashboards.
• Partner with Marketing to drive member acquisition through paid, organic, affiliate, and partner channels, with attention to customer acquisition cost and payback.
• Build measurement and attribution approaches to understand growth sources and investment priorities.
• Reduce churn and improve member lifetime value through lifecycle marketing, personalized recommendations, loyalty program optimization, and proactive engagement.
• Design and test offers and plan changes that retain active members without eroding margin.
• Set frameworks for membership pricing, promotional depth, and add-on revenue while balancing acquisition, retention, and margin.
• Maximize traffic, conversion, and revenue per member.
• Define and prioritize the subscription product roadmap with Product and Engineering.
• Build and ship features that improve the shopping experience across discovery, onboarding, personalization, conversion, and self-serve member management.
• Partner with Buying, Site Merchandising, and Inventory teams to curate member assortment and improve inventory utilization, availability, and new-unit efficiency.
• Partner with Operations to ensure reliable shipping, returns, and reverse logistics that support the monthly membership rhythm.
• Lead a cross-functional team spanning product, engineering, merchandising, marketing, and operations, and serve as the central point of accountability for Subscription performance.
• Present business updates, insights, and strategic recommendations to executive leadership.
• Foster rapid experimentation and iteration, identify opportunities to reimagine the membership experience, and stay current on e-commerce, fashion, and subscription business trends.

Benefits

• Paid time off, including vacation, paid bereavement, and family sick leave.
• Universal paid parental leave for both parents and a flexible return-to-work program.
• Paid sabbatical after five years of continuous service.
• Exclusive employee subscription and rental discounts.
• Comprehensive health, vision, and dental coverage, plus FSA and dependent care benefits from the first day of employment.
• 401(k) match.
• Company-wide events and outings.
• Hybrid work arrangement with the option for corporate employees to work remotely on Fridays, subject to company policies.
• Equity compensation eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed