Sr. Manager, Loyalty & Subscription

Panera Bread•Newton, MA

1d•$119,634 - $143,561•Hybrid

About The Position

Panera is seeking a Senior Manager of Loyalty and Subscriptions to grow and engage its MyPanera loyalty and subscription programs. The role will lead the future vision and growth of these programs, develop and execute marketing strategies to increase customer frequency and retention, advance the company’s 1:1 digital marketing strategy, and manage the loyalty P&L. The successful candidate will be comfortable with ambiguity, customer-focused, skilled at building stakeholder relationships, and able to use data to shape a future vision for loyalty. The position is based in Newton, Massachusetts, with in-office presence three days per week. Beginning in July 2027, the role will transition to four in-office days per week, Monday through Thursday, in Weston, Massachusetts. The role has two direct reports. Required travel is not applicable.

Requirements

Bachelor’s degree from an accredited college or university; coursework focused on marketing or business.
At least 7 years of experience in marketing or digital strategy, including direct experience managing and/or developing loyalty and subscription programs.
3–5 years of experience managing teams and developing talent.
Ability to manage cross-functional marketing and technology teams, advocate for loyalty, and collaborate across the organization to create integrated solutions.
Experience leveraging data-driven insights to build innovative loyalty, subscription, and digital experiences.
Analytical thinking and ability to drive metrics and benchmarks for continuous improvement in processes and results.
Excellent listening, presentation, written, and verbal communication skills.
Effective time management, prioritization, delegation, and deadline-management skills.
Ability to build and leverage relationships, interface effectively with executive-level team members, and roll up sleeves to solve problems.
Ability to interact with and present to all levels of the organization, including top management.
Regularly required to stand, sit, talk, hear, and use hands and fingers to operate keyboards.

Responsibilities

Act as a change agent and help set the vision and plan for the future of Loyalty and Subscriptions.
Develop and implement loyalty strategies that drive brand engagement and increase the lifetime value of loyalty members and subscribers.
Define and execute a comprehensive strategy, roadmap, and marketing plans to maximize customer acquisition, retention, and attachment.
Evaluate and define the loyalty experience at all brand touchpoints, including cafés and digital channels.
Lead project management for new pilot programs and national rollouts of loyalty-related campaigns and benefits, including cross-functional project meetings, marketing plans, and timelines.
Build test-and-learn strategies to enhance program value, influence customer behavior, drive incremental sales, and meet loyalty membership and revenue goals.
Oversee program forecasting, reporting, and business analysis through management of the P&L.
Partner with the analytics team to analyze customer retention, repeat behavior, recency and frequency, and lifetime customer value across segments.
Develop detailed documentation to support executive-level decision-making and presentations.