General Manager, Subscription Business

Rent the Runway • New York, NY

19h • $219,000 - $274,000 • Hybrid

About The Position

The General Manager of Subscription leads and accelerates growth of Rent the Runway’s core subscription membership business. The role has P&L responsibility for the business and is accountable for setting its vision, developing and executing an aggressive growth strategy, and delivering a roadmap for its next phase of growth. The GM works across acquisition, retention, product, merchandising, pricing, inventory, and operations to build a strong member experience and financial performance. This is a full-time role reporting to an Executive team member overseeing Commercial Revenue and is part of the company’s extended leadership team.

The GM leads a cross-functional team and serves as the central point of accountability for Subscription performance. The position combines strategic planning and hands-on execution, including business measurement, customer growth and retention, product development, assortment and inventory optimization, and reliable fulfillment. The anticipated base salary is $219,000 to $274,000, with eligibility for equity compensation.

Requirements

• 10+ years of experience in strategy, operations, product, or general management roles within e-commerce, subscription, retail, or consumer-facing businesses.
• Proven experience owning a subscription, membership, or consumer business line or P&L, with strong understanding of acquisition economics, retention drivers, and cost structures, and ability to deliver quantifiable business impact.
• Strong track record of driving growth, executing cross-functional initiatives, and operating autonomously in dynamic, fast-paced environments.
• Experience with lifecycle marketing, CRM, growth marketing, or subscription retention strategies.
• Experience working closely with Product and Engineering teams to build, test, and launch customer-facing features.
• Highly analytical and data-driven, with the ability to translate insights into action and measure incrementality.
• Ability to operate at both strategic and executional levels, including a hands-on, “no task is too small” mindset.
• Excellent communication and stakeholder management skills, including experience presenting to executive leadership and gaining alignment across stakeholders with varying priorities.
• Passion for exceptional customer experiences and the fashion-tech and rental/resale economy.

Nice To Haves

• Experience in fashion/apparel, digital merchandising, membership programs, and/or optimizing conversion funnels.

Responsibilities

• Own Subscription’s P&L, including revenue growth, contribution margin, and cost structure.
• Define and execute a strategy to scale membership, including growth levers, member segments, and plan options; establish KPIs and performance dashboards.
• Drive member acquisition with Marketing across paid, organic, affiliate, and partner channels, focusing on customer acquisition cost and payback; develop measurement and attribution approaches.
• Reduce churn and improve member lifetime value through lifecycle marketing, personalized recommendations, loyalty program optimization, and proactive engagement.
• Design and test offers and plan changes that support member retention without eroding margin.
• Set the framework for membership pricing, promotions, and add-on revenue while balancing acquisition, retention, and margin; maximize traffic, conversion, and revenue per member.
• Define and prioritize the subscription product roadmap with Product and Engineering, and build and launch features that improve the end-to-end shopping experience.
• Partner with Buying, Site Merchandising, and Inventory teams to curate assortment and improve inventory utilization, availability, and new-unit efficiency.
• Partner with Operations to support reliable shipping, returns, and reverse logistics aligned with the monthly membership rhythm.
• Lead a cross-functional team spanning product, engineering, merchandising, marketing, and operations; provide regular business updates, insights, and strategic recommendations to executive leadership.
• Build a culture of rapid experimentation and iteration, identify opportunities to reimagine the membership experience, and stay current on e-commerce, fashion, and subscription business trends.

Benefits

• Paid time off, including vacation, paid bereavement, and family sick leave.
• Universal paid parental leave for both parents and a flexible return-to-work program.
• Paid sabbatical after five years of continuous service.
• Exclusive employee subscription and rental discounts.
• Comprehensive health, vision, and dental coverage, plus FSA and dependent care benefits, from the first day of employment.
• 401(k) match.
• Company-wide events and outings.
• Hybrid work arrangement, with corporate employees able to work remotely on Fridays in accordance with company policies.
• Equity compensation eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed