General Manager, Sales

Mario Purchaser LLC•Sanford, FL

5d•Hybrid

About The Position

Master Trades Group is a leading residential services platform providing HVAC, plumbing, and electrical solutions across the Southeast and Mid-Atlantic through a portfolio of trusted local brands. We are focused on operational excellence, customer experience, leadership development, and long-term growth. As we continue expanding across Florida and Georgia, we are seeking a high-impact HVAC Regional Sales Manager to lead and develop sales teams, drive revenue growth, and support operational performance across multiple locations.

Requirements

Proven track record leading sales teams within the home services or home improvement industry
Strong HVAC sales leadership experience preferred
Experience managing KPIs, revenue growth, and profitability performance
Strong coaching, leadership, and organizational development skills
Ability to motivate and develop high-performing teams across multiple locations
Strong analytical and problem-solving abilities
Excellent communication and presentation skills
Proficiency with CRM platforms and Microsoft Office Suite
Ability to travel regionally up to 50%

Nice To Haves

Experience within residential HVAC operations
Multi-location leadership experience
Experience with ServiceTitan or similar field service management software
Bachelor’s degree in Business, Marketing, or related field (or equivalent)

Responsibilities

Lead, coach, and develop Sales Managers, Comfort Advisors, and sales support teams
Drive HVAC installation revenue growth and gross profit performance across the region
Develop and execute regional sales strategies aligned with business goals
Monitor and improve key performance indicators including: Conversion rates, Average ticket, Lead generation, Sales close rates
Partner cross-functionally with Operations, Marketing, Service, and Installation teams to improve customer experience and operational efficiency
Analyze sales performance, market trends, and customer data to identify opportunities and improve results
Implement consistent sales processes and accountability standards across all markets
Conduct ride-alongs, coaching sessions, leadership development, and performance reviews
Support recruiting, hiring, onboarding, and retention efforts for sales teams
Foster a culture focused on customer experience, accountability, development, and results
Collaborate with executive leadership on forecasting, budgeting, and growth initiatives