General Manager, Retail Media Solutions

St. Joseph Communications • Toronto, ON

47d

About The Position

SJC Media is seeking a General Manager, Retail Media Solutions who will drive the effort to build Canada’s leading independent Retail Solutions and Commerce Media business within SJC. The focus of this function will be to operate retail media networks (RMNs) for multiple national retailers and aggregating them into a scaled advertising and data platform using SJC’s assets and capabilities. The General Manager, Retail Solutions will lead the creation, commercialization, and expansion of this new business unit. This executive will drive SJC’s transformation from a traditional media organization into a multi-retailer commerce media operator, enabling retailers to monetize first-party data, ecommerce traffic, and omnichannel shopper audiences. The GM owns strategy, revenue growth, retailer partnerships, operating model design, and P&L performance.

Requirements

• 12–15+ years senior leadership experience
• Retail media, commerce media, adtech, or digital marketplace background
• Experience managing complex partnerships with enterprise retailers
• Demonstrated P&L ownership and revenue scaling
• Deep understanding of media agencies and brand advertiser ecosystems
• Builder mindset — thrives in zero-to-one environments
• Commercial dealmaker with executive presence
• Platform thinker (not single-client operator)
• Strong operator who balances strategy and execution
• Comfortable leading through ambiguity and rapid growth

Nice To Haves

• Retail media network leadership
• Commerce media platforms
• Adtech or data monetization businesses
• Marketplace or ecommerce media operators

Responsibilities

• Own full P&L for the Retail Solutions business.
• Develop 3- and 5-year growth plans aligned to SJC corporate strategy.
• Deliver aggressive revenue and EBITDA growth targets.
• Establish scalable operating economics across multiple retailer clients.
• Lead annual budgeting, forecasting, and investment planning.
• Lead the acquisition of strategic retail partners including: Specialty retailers, Mid-tier national chains, Ecommerce-led retailers lacking internal RMN capability.
• Structuring long-term RMN operating agreements.
• Executive relationship management with retail CEOs and CMOs.
• Creating win-win revenue share models.
• Driving rapid onboarding of new retailers.
• Design and scale SJC’s unified retail media offering: Onsite retail media monetization, Offsite commerce media activation, First-party data monetization, Audience and measurement products, Cross-retailer advertising solutions.
• Ensure standardization across retailers while preserving brand control.
• Build a national commerce media sales engine: Create aggregated advertiser demand across retailers, Develop agency and brand partnerships, Package multi-retailer media solutions, Introduce performance-based advertising products, Establish pricing, yield optimization, and monetization strategy.
• Build off of SJC’s structure to create an organizational structure required to operate multiple RMNs simultaneously.
• Focusing on: Retail Partnerships, Commerce Media Sales, Ad Operations, Data & Analytics, Retail Client Success, Product & Technology integration.
• Drive repeatable deployment playbooks enabling rapid retailer launches.
• Partner with SJC’s technology leaders: Implement scalable retail media technology stacks, Enable cross-retailer identity and measurement, Integrate ecommerce platforms and retailer data, Develop proprietary audience and insight products.
• Focus on operator economics, not technology ownership.
• Position Retail Solutions as a major enterprise value driver for SJC by: Expanding high-margin recurring revenue, Creating defensible data assets, Building network effects across retailers, Supporting M&A, partnerships, and investment opportunities, Establishing SJC as a national commerce media platform.

Benefits

• Health and Dental Benefits
• Employee & Family Assistance Program (EFAP) and access to online health & wellness resources through Homewood Health.
• Scholarship program available for employees’ children.
• Exclusive employee subscription rates for SJC publications.
• A complimentary 1-year Toronto Life Insider membership.
• Discounted annual GoodLife membership.
• Participation in the Perkopolis Perk Program, offering employee pricing at a wide range of retailers.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed