Senior Retail Media Manager

Henkel group•Los Angeles, CA

10d•$90,000 - $125,000•Hybrid

About The Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world. Dare to learn new skills, advance in your career and make an impact at Henkel.

Requirements

Bachelor's degree in business or marketing
5+ years of hands-on experience managing full-funnel retail media campaigns across Amazon Sponsored Ads, Google/Youtube Ads, and Amazon DSP
Amazon Advertising (Search & DSP) and Google Ads certifications required
Strategic mindset with demonstrated ability to answer core business questions beyond media performance metrics and provide actionable insights
Experience with Amazon Marketing Cloud (AMC), including audience creation and query development
Proficiency in various retail advertising platforms including but not limited to Amazon Advertising (Sponsored Ads, DSP), Google Ads, Meta Platforms, TikTok, etc.
Strong communication and collaboration skills, with ability to work independently and cross-functionally in a fast-paced digital environment

Nice To Haves

Experience supporting haircare and beauty brands preferred

Responsibilities

Develop and execute comprehensive advertising strategies across Amazon Sponsored Ads, Amazon DSP, Google Ads, and social media in partnership with retail customers, agencies, and internal stakeholders
Build, scale, and optimize paid search and programmatic campaigns to drive performance metrics including ROAS, CPC, CTR, conversion rate, and monthly sales targets, while leveraging Amazon Marketing Cloud (AMC) for audience development and full-funnel optimization
Analyze campaign data and implement recommendations through continuous testing, auditing, and optimization of search and DSP campaigns to maximize efficiency and ROI
Create and deliver strategic insights through Quarterly Business Reviews (QBRs), performance reports, and actionable recommendations that inform client outcomes and internal decision-making
Manage large, complex media budgets across multiple channels and promotional calendars, including major events like Prime Day, while ensuring timely content delivery and implementation
Drive cross-functional collaboration with Account Managers, internal teams, and retail advertising teams to execute unified strategies and serve as the internal and external media expert
Provide operational support including monthly billing, reporting, and customer service coordination as required