Amazon Retail Media Manager

Glanbia•Downers Grove, IL

2d•$90,000 - $115,000•Remote

About The Position

The Amazon Retail Media Manager develops and leads retail media strategies that drive profitable growth across Amazon. As the organization's retail media expert, this individual will guide agency partnerships, influence innovation strategies, and deliver actionable insights that strengthen customer relationships and accelerate business growth. As the organization's retail media expert, this individual will lead agency and partner relationships, influence innovation and commercialization strategies, and deliver actionable recommendations that accelerate category growth, strengthen customer partnerships, and enhance overall media effectiveness. This role serves as the strategic link between Sales, Brand Marketing, Consumer Insights, Finance, and external partners, ensuring media investments support customer objectives and broader business goals.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, Communications, or a related field preferred.
3–5 years of experience in Amazon Retail Media, eCommerce Marketing or Digital Media
Hands-on experience managing Amazon advertising programs, including Sponsored Ads, DSP, video, and other retail media solutions.
Experience developing media strategies and investment plans that support customer, brand, and business growth objectives.
Experience with retail media technology platforms (i.e. Pacvue, Helium 10, Flywheel, Stackline, Pattern, Skai, CommerceIQ, or similar) including campaign analysis, reporting, performance optimization, and business insights generation.
Consumer Packaged Goods (CPG) experience preferred
Advanced proficiency in Excel and business intelligence/reporting tools with the ability to analyze, interpret, and communicate data effectively.

Responsibilities

Develop and lead Amazon retail media strategies that support brand, customer, and business growth objectives.
Establish annual and long-range media investment priorities across search, display, video, and emerging Amazon advertising solutions.
Shape media strategies for key tentpole events, including Prime Day, New Year New You, and other strategic drive periods.
Partner with internal stakeholders and agency teams to maximize the impact of retail media investments through innovation, testing, and learning.
Collaborate with customer teams to identify opportunities to expand category share, household penetration, and customer lifetime value.
Serve as the primary retail media partner across Sales, Brand Marketing, Consumer Insights, Finance, and Agency teams.
Ensure alignment between customer objectives, brand priorities, and commercial plans.
Influence commercialization strategies for innovation and new product launches, ensuring media investments support key business objectives.
Lead cross-functional planning processes that connect retail media investments to broader business goals.
Influence stakeholder decision-making through strategic recommendations and data-driven insights.
Own the retail media measurement strategy, establishing KPI frameworks that evaluate performance across sales, incremental impact, New-to-Brand acquisition, profitability, and return on investment.
Translate complex data into clear, strategic recommendations for leadership, sales, and marketing teams, enabling fact-based decision making and continuous improvement of media effectiveness.
Lead advanced analytics capabilities, leveraging Amazon Marketing Cloud (AMC), retailer and partner data to develop actionable insights, audience strategies, and attribution methodologies that inform business decisions.
Develop forecasting, modeling, and investment optimization strategies that identify growth opportunities, maximize incremental sales, and prioritize high-margin product portfolios.
Lead strategic relationships with retail media agencies, Amazon Advertising, and other external partners.
Establish objectives, success metrics, and strategic priorities while ensuring partner deliverables align with business goals.
Conduct ongoing business reviews and identify opportunities to enhance retail media capabilities, measurement, and performance.