General Manager I

Service Experts•Hurricane, WV

About The Position

The General Manager at Service Experts is a strategic, high-impact leadership role accountable for driving revenue, market growth, and profitability across HVAC, Plumbing, and Electrical services. The position oversees sales operations, leads the execution of sales strategies, and ensures alignment with business objectives while upholding compliance, ethics, and financial stewardship. The General Manager helps shape the sales culture, expand market share, and support ethical, profitable growth.

Requirements

  • Bachelor’s degree in Business, Finance, Marketing, or a related field.
  • 7–10+ years of progressive sales leadership experience in HVAC, home services, or a consumer-focused field services industry; the posting also lists minimum experience as 8+ years.
  • Proven success managing sales operations with full accountability for revenue, margins, and P&L performance.
  • Advanced financial acumen, including experience in sales forecasting, pricing strategies, cost modeling, and budget management.
  • Strong understanding of compliance frameworks, ethical standards, and complaint resolution processes in a regulated or customer-sensitive environment.
  • Excellent leadership skills and the ability to inspire, develop, and retain talent in high-growth, performance-driven settings.
  • Proficiency with CRM platforms (such as Service Titan), sales performance dashboards, and business intelligence tools.
  • Strategic, analytical, and operational focus, with strong executive communication skills.

Nice To Haves

  • MBA.

Responsibilities

  • Lead the development and execution of sales strategies that drive top-line growth and sustainable profitability across service lines.
  • Own sales performance, including revenue forecasting, pipeline health, pricing execution, margin protection, and cost of sales.
  • Set and manage performance targets and KPIs to drive accountability and optimize sales productivity.
  • Analyze P&L statements, margin trends, and operational data to influence pricing models and ensure financial discipline.
  • Develop and implement programs to increase average ticket size, service bundling, close rates, and lead conversion.
  • Foster a high-performance, ethical sales culture through coaching, development, and field support.
  • Partner with field operations, finance, and marketing to align customer experience, labor costing, and marketing ROI.
  • Promote CRM adoption, accurate sales pipeline tracking, and data-driven decision-making across the team.
  • Monitor and address sales-related compliance risks, ensuring adherence to internal policies, regulatory requirements, and ethical sales practices.
  • Manage investigations and resolution of ethical complaints, customer escalations, sales misconduct, or employee complaints in coordination with HR, Legal, and Compliance.
  • Prepare and review compliance reports related to sales practices and ensure corrective actions are implemented when necessary.
  • Support talent acquisition, onboarding, and retention of high-performing sales professionals.

Benefits

  • Competitive pay with incentive opportunities.
  • Paid time off and company holiday pay.
  • Medical, dental, and vision insurance programs.
  • 401(k) Retirement Savings Plan with company matching contributions.
  • Life insurance and disability insurance options.
  • Supplemental benefit programs.
  • World Class Training opportunities through Experts University.
  • Career development opportunities.
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