Funnel Marketing Strategist / Growth Marketing Manager

BuzzyBooth.com•Lebanon, PA

About The Position

BuzzyBooth helps restaurants, dental offices, orthodontic practices, and local businesses turn their in-person customers into leads, reviews, social content, and repeat visits through our smart photo booth and marketing automation platform. We are looking for someone who understands how to build and improve marketing funnels — not just make things look pretty, but actually help turn traffic into leads, leads into booked calls, and booked calls into paying customers. We’re looking for a funnel marketing expert who can help us improve and manage our full customer journey, from ad click to landing page to lead capture to nurture sequence to booked demo. You should be comfortable looking at a funnel and knowing what needs to be fixed: the offer, the hook, the landing page, the copy, the email/SMS follow-up, the booking flow, or the retargeting. This role is ideal for someone who is both strategic and hands-on.

Requirements

Strong experience with funnel marketing and lead generation
Experience building funnels for B2B, SaaS, local business, or service-based companies
Strong understanding of customer journey, conversion rates, and offer positioning
Ability to write clear, persuasive marketing copy
Experience with tools like GoHighLevel, ClickFunnels, Webflow, WordPress, HubSpot, ActiveCampaign, or similar platforms
Comfortable working with email, SMS, CRM, landing pages, and booking flows
Data-driven mindset — you care about results, not just design
Able to move fast, test ideas, and improve based on numbers

Nice To Haves

You are someone who can look at a funnel and quickly understand what is working, what is confusing, and what needs to change.
You don’t need everything to be perfect before launching, but you know how to test, measure, and improve.
You understand that a funnel is not just a landing page — it is the full journey from first impression to closed sale.

Responsibilities

Review and improve existing marketing funnels
Help create landing pages, lead magnets, quizzes, VSL pages, and offer pages
Write or improve funnel copy, headlines, CTAs, and follow-up messaging
Build and optimize email and SMS nurture sequences
Improve lead-to-booked-call and booked-call-to-sale conversion rates
Work with paid ad campaigns and make sure the funnel matches the ad messaging
Track funnel performance and identify where leads are dropping off
Suggest A/B tests for landing pages, offers, and messaging
Help create funnels for different industries, including restaurants, dental, orthodontics, and local businesses
Collaborate with our team on content, ads, CRM setup, and sales automation