Funnel Strategist

ispeedtolead•Austin, TX

7h•Remote

About The Position

Turning marketing into a market-domination weapon, we created a new category - the marketplace for future customers. Businesses shop for leads as they shop for products in e-commerce: you see everything about a lead before you buy - full transparency, control, and predictable outcomes. We’re the #1 lead marketplace in the USA, and we’re accelerating. As a Funnel Strategist, you will own the strategy, testing, and performance improvement of lead generation funnels across ads, landing pages, offers, and follow-up flows. You will work closely with marketing, product, engineering, and business teams to identify bottlenecks, create strong funnel angles, and turn data into tests that improve CPL, conversion rates, and booked calls.

Requirements

3+ years of experience in funnel strategy, performance marketing, growth marketing, conversion optimization, or a similar role
Strong understanding of lead generation funnels, landing pages, offers, paid traffic, conversion metrics, and user drop-off points
Hands-on experience analyzing funnel data and making decisions based on CPL, conversion rate, booked calls, CTR, opt-in rate, and related metrics
Ability to create and test different funnel angles based on pain points, desires, outcomes, and customer psychology
Experience researching competitor funnels, ads, landing pages, positioning, and follow-up flows
Proactive mindset with strong ownership - you can take unclear data, structure the chaos, and build a system around it
Advanced English, used day-to-day for communication, reporting, documentation, and cross-functional collaboration

Nice To Haves

Experience in lead generation, marketplace, SaaS, real estate, or high-volume performance marketing environments
Experience using AI tools for research, analysis, ideation, or workflow improvement
Ukrainian or Russian language skills
Experience creating weekly performance updates with metrics, insights, decisions, and next steps
Experience working in fast-changing startup environments where priorities can shift quickly

Responsibilities

Analyze funnel performance across CTR, opt-in rate, booking rate, CPL, conversion rate, and drop-offs to identify where the funnel is underperforming
Develop and test funnel angles, hooks, headlines, offers, landing page flows, and CTAs based on customer psychology and market awareness
Research competitor ads, landing pages, offers, positioning, follow-up flows, and CTAs to understand what is working in the market
Prioritize and run high-impact funnel tests against current controls, using clear metrics and enough traffic before making scaling decisions
Collaborate with product, engineering, marketing, and business teams to turn funnel insights into landing page, flow, and offer improvements
Build simple systems, reports, and testing artifacts that make funnel performance visible and help the team move faster
Translate funnel learnings into practical recommendations that directly improve lead quality, user conversion, and revenue outcomes