Full Stack Media Buyer

DOPE LLC•Eagan, MN

4d•$75,000 - $90,000•Onsite

About The Position

This is a hands-on execution role. You'll build, launch, manage, test, and optimize the paid media that generates qualified leads and customers for DOPE. Meta is the primary channel, and experience across other paid channels matters as we expand. We aren't looking for someone who took a Meta Ads course or has boosted a few posts. We want someone who has personally run campaigns, spent real money, read the results, made the call on what to change, tested creative, watched campaigns fail, and figured out how to fix them. You'll be given goals and expected to own the work it takes to hit them.

Requirements

2 or more years of hands-on paid media experience preferred
Strong Meta Ads Manager experience
Experience personally managing meaningful advertising budgets
Strong understanding of campaign optimization
Experience with audience and creative testing
Understanding of conversion tracking and attribution
Strong analytical ability and clear written and verbal communication
Ability to prioritize your own workload and operate without constant supervision
Willingness to move fast and test new ideas
Ability to take feedback without getting defensive
Confidence to speak up when you disagree or see something we don't

Nice To Haves

Google Ads
YouTube
TikTok
LinkedIn Ads
GA4
HubSpot
Shopify
CRM attribution
landing page optimization
marketing automation experience

Responsibilities

Build, launch, and manage paid campaigns in Meta Ads Manager
Manage prospecting, retargeting, lookalike, and customer audiences
Own campaign structure, budgets, placements, targeting, and bidding
Monitor campaigns consistently and make optimization decisions without waiting to be told
Spot underperforming campaigns fast and take action
Scale what's working
Keep naming conventions, tracking, UTMs, and campaign documentation clean and organized
Support additional paid channels as our acquisition strategy grows
Work with our marketing and creative teams to continuously test hooks, headlines, offers, copy, images, video, calls to action, landing pages, audiences, formats, and retargeting strategies.
Analyze performance data to inform testing strategies.
Monitor key performance indicators such as cost per lead, cost per qualified lead, customer acquisition cost, CPC, CTR, conversion rate, ROAS, lead quality, pipeline generated, and revenue generated.
Collaborate with Sales and Marketing to understand post-form fill lead quality and use this information to improve campaigns.