French Bilingual Sr. Manager, Commercial Strategy & Marketing

Brambles • Mississauga, ON

98d • $140,000 - $190,000 • Hybrid

About The Position

CHEP helps move more goods to more people, in more places than any other organization on earth via our 347 million pallets, crates and containers. We employ approximately 13,000 people and operate in 60 countries. Through our pioneering and sustainable share-and-reuse business model, the world’s biggest brands trust us to help them transport their goods more efficiently, safely and with less environmental impact. What does that mean for you? You’ll join an international organization big enough to take you anywhere, and small enough to get you there sooner. You’ll help change how goods get to market and contribute to global sustainability. You’ll be empowered to bring your authentic self to work and be surrounded by diverse and driven professionals. And you can maximize your work-life balance and flexibility through our Hybrid Work Model. Job Description We’re hiring a Senior Manager, Commercial Strategy & Marketing to lead national growth initiatives and shape the direction of our commercial and marketing strategy. In this high‑impact role, you’ll drive integrated marketing programs, guide long‑range planning, build market insights, and lead national communications and PR. You’ll partner with senior leaders across Sales, Marketing, Finance, Sustainability, and more—while influencing major strategic decisions and bringing new solutions to market. Position Overview The Senior Manager, Commercial Strategy & Marketing is responsible for leading the development, execution, and measurement of a national commercial and integrated marketing strategy. This role drives growth by leading market planning, commercial initiatives, strategic marketing programs, communications, and customer insights. The position works cross‑functionally with senior leaders and teams across sales, operations, marketing, sustainability, and customer experience to ensure strong alignment and successful delivery of strategic priorities. Aperçu du poste Le ou la gestionnaire principal(e), Stratégie commerciale et Marketing, est responsable de diriger l’élaboration, la mise en œuvre et la mesure d’une stratégie commerciale et marketing intégrée à l’échelle nationale. Ce rôle contribue à la croissance en dirigeant la planification commerciale, les initiatives stratégiques, les programmes marketing, les communications et les renseignements clients. Le poste travaille en étroite collaboration avec les équipes Ventes, Marketing, Finances, Durabilité, Chaîne d’approvisionnement et Expérience client afin d’assurer une forte cohérence et la réussite des priorités stratégiques.

Requirements

• Bachelor’s degree in Business, Marketing, Strategy, Economics, or a related field
• 7+ years in commercial strategy, marketing strategy, business planning, or commercialization
• Experience leading national marketing or commercial programs with measurable outcomes
• Strong analytical and communication skills
• Experience developing value propositions and insights‑driven strategies
• Proficiency in Microsoft Office (Excel, PowerPoint, Word)
• Bilingual in English and French (written and verbal)

Nice To Haves

• Experience with CRM or ERP systems
• Familiarity with business intelligence tools
• Experience in digital marketing, social media strategy, or e‑commerce
• Graphic design or content creation exposure (e.g., Canva, Adobe tools)

Responsibilities

• Develop and manage go-to-market strategies for new and existing market segments and channels, including innovative pricing, product positioning, and promotional tactics.
• Work closely with senior leadership to identify, assess, and prioritize strategic growth opportunities, ensuring alignment with business goals.
• Lead the planning and execution of Account-Based Marketing (ABM) and portfolio optimization initiatives in collaboration with integrated marketing and demand generation teams.
• Create and maintain project management tools, including charters, roadmaps, risk assessments, and scorecards to track milestones and outcomes.
• Develop sales and industry solution guides, strategic marketing battlecards, and persona-driven resources to support decision-making and drive market engagement.
• Conduct market research to uncover new market and channel opportunities, leveraging tools such as PowerBI and Nielsen for segmentation and reporting.
• Facilitate cross-functional collaboration to prioritize and execute growth initiatives, ensuring coordination and alignment across regional teams.
• Build regional strategic marketing capabilities, supporting market leadership in key product and program areas.
• Develop and refresh the national commercial strategy, including customer segmentation, product and service positioning, and market opportunities.
• Lead long‑range commercial planning through market analysis, scenario planning, and competitive assessment.
• Identify emerging opportunities in new markets, channels, and customer segments.
• Lead integrated marketing programs that support national commercial priorities.
• Build and manage the commercialization roadmap for products and value‑added services.
• Oversee national communications, public relations, media engagement, and executive messaging.
• Support participation in industry events, conferences, and thought‑leadership initiatives.
• Develop insights to shape strategy using customer feedback, market trends, competitive intelligence, and analytics.
• Partner with cross‑functional teams to embed insights into commercial and go-to-market strategies.
• Work closely with Sales, Marketing, Finance, Sustainability, Supply Chain, and other internal teams to drive commercial alignment.
• Collaborate with regional and global partners on shared initiatives and new solution launches.
• Lead strategic projects and govern key commercial initiatives, ensuring clear milestones and measurable outcomes.
• Provide leadership in communications, storytelling, and change management.
• Manage agency partners and support internal stakeholder communication.

Benefits

• Competitive salary + bonus
• Employer Paid Health Benefits Day 1!
• RRSP w/ company match (up to 5%)
• FREE company-paid vision, short-term disability, and life insurance!!
• Tuition reimbursement, parental leave, childcare assistance, profit sharing, and MORE
• Base pay range is $140,000 - $190,000 CAD annually
• Salary ranges provided take into account a wide variety of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications, geographic differentials and other business and organizational needs. Therefore, actual amounts offered may be higher or lower than the range provided. If you have questions, please speak to your Talent Acquisition Partner about the flexibility and detail of our compensation philosophy. Dependent on the position offered, other forms of compensation may be part of a total offering beyond medical & retirement benefits and may include other monetary incentives or business benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level